Whether you’re a start-up finding your feet, an SME looking to scale, or a global corporation seeking innovation in your strategies, inbound marketing is a powerful ally in your journey towards growth. Not only does it put your brand on the map, but it also draws in audiences and engages potential customers in ways traditional marketing methods simply can’t touch.
But let’s be honest — building an effective inbound marketing plan isn’t a walk in the park. It takes time, expertise, and perhaps most importantly, the right set of tools. And that’s where we come in.
We’re going to explore the best inbound marketing tools available in the digital world. These tools are the unsung heroes of successful marketing strategies.
Our comprehensive list encompasses:
We will delve into the main features of each inbound marketing tool, understand the specific areas they cover, and provide an overview of their pricing.
Ready to discover the tools that can make your inbound marketing strategy shine?
Then buckle up, because we’re about to take you on an enviable tour of the 15 best tools for inbound marketing. The journey to making your brand unforgettable starts now.
Our first stop on this tour of the best inbound marketing platforms is Dashly, a conversational marketing gem that’s been turning heads in the digital marketing field.
Are you a B2B SaaS business, an online school, or offer an online service? Then Dashly could be your secret weapon to skyrocketing user engagement and conversion rates. This platform is specifically designed to suit the sophisticated needs of your business model, offering features that streamline communication and maximize customer engagement.
Chatbots: Dashly boasts intelligent chatbots that can virtually transform your customer service experience. Imagine having a tireless team member who’s always available to interact with customers, answer their queries, and guide them through your website, 24/7.
That’s precisely what Dashly’s chatbot offers.
It’s like a friendly digital assistant that’s always on duty, helping:
Live Chat: Dashly provides a highly responsive live chat that lets you have real-time conversations with your website visitors. This feature helps turn your website into an interactive, engaging, and customer-friendly space.
Pop-ups: The value of a well-timed, well-crafted pop-up can never be overstated, and that’s where Dashly shines. Its pop-up builder allows you to create customized, engaging pop-ups that capture your visitors’ attention.
Whether it’s a special offer, a newsletter signup, or a free ebook, Dashly’s pop-ups can significantly help in boosting conversion rates.
When used strategically, these pop-ups can turn casual visitors into qualified leads and even paying customers.
Email Campaigns: Dashly lets you design triggered email campaigns like a pro. With its easy-to-use tools, you can create personalized and automated emails that keep your brand at the top of your customer’s mind and drive them back to your site.
User Tracking: With Dashly, you can track user activities on your website and gain valuable insights. This feature allows you to personalize your approach, ensuring you deliver the right message at the right time.
Dashly offers three paid plans, starting at $39/mo. The price depends on your website traffic and the add-ons you decide to include in your plan. For your inbound marketing strategy, take a closer look at the Marketing plan 👇
You get 7 days of a free trial to test the platform’s functionality.
Next up on our digital tour of the best inbound marketing software platforms is none other than HubSpot, a well-established giant in the field. This all-in-one platform has earned its stripes by providing businesses with tools to attract, engage, and delight customers. Truly, HubSpot’s inbound marketing software is an entire ecosystem built to foster customer growth and brand loyalty.
With HubSpot’s extensive list of features, where do we even start? Well, here’s an ordered list of tools that make it an industry powerhouse:
Now, onto the burning question: pricing. HubSpot’s Marketing Hub comes with various packages, starting with the Starter package at $20/month, the Professional package at $890/month, and the Enterprise package at $3,200/month.
Next on our grand tour of the best inbound marketing platforms, we turn our attention to SEMrush. This platform is a widely acclaimed SEO powerhouse, perfect for businesses looking to gain a competitive edge in the digital world.
SEMrush is more than just an SEO tool. It enables you to perform extensive keyword research, track the keyword strategy of your competitors, and run SEO audits of your content.
Want to optimize your inbound marketing strategy to perk up your website’s visibility? SEMrush could be your golden ticket.
Here are the primary features that make SEMrush an invaluable inbound marketing tool:
SEMrush’s Pro plan starts at $129.95/month, the Guru plan at $249.95/month, and the Business plan at $499.95/month. You can save up to 17% if you choose an annual billing.
Have you ever wished you had a crystal ball to understand your customers’ behavior? Well, we may not be able to offer magic, but we do have Google Analytics, and trust us, it’s just as good. This tool is a staple on our list of inbound marketing platforms and for a good reason.
Google Analytics is like the heartbeat monitor for your website. It helps you understand who your audience is, where they come from, how they interact with your site, and most importantly, what actions they take. If knowledge is power, then Google Analytics is an energy surge for your inbound marketing strategy.
Here are the key features of this inbound marketing software that make it indispensable:
The best part about Google Analytics? Price. It’s one of the most powerful free tools for inbound marketing available. For more advanced needs, Google offers a premium version, Google Analytics 360, with enterprise-level features and support, whose pricing is customized based on your specific needs.
💡 Useful hack
Integrate Google Analytics with Dashly. After a quick setup, both inboung marketing tools will work in sync, so you’ll get a full picture of your funnel.
Let’s switch gears and talk about a tool that’s essential for capturing leads and facilitating interactions: Fluent Forms. If you’re looking to create contact forms, generate leads, and collect customer information in a seamless, hassle-free manner., that’s your pick
Fluent Forms prides itself on being a user-friendly, powerful form builder for WordPress. Whether you need a simple contact form, a user registration form, or a complex survey, Fluent Forms can handle it all with ease. As an addition to your suite of inbound marketing software platforms, it offers an array of features designed to enhance your customer engagement and boost conversion rates.
Let’s take a peek at some of the significant features that make Fluent Forms stand out among the best inbound marketing platforms:
Now let’s talk numbers. Fluent Forms offers three pricing tiers: Single site at $47/year, 5 sites at $103/year, and unlimited sites at $159/year.
There’s also an option to get a lifetime deal.
Let’s shift focus a bit and talk about ClickUp — a truly versatile tool that’s all about boosting productivity and cementing your inbound marketing strategy. Acting as your team’s personal assistant, ClickUp leapfrogs over the complexity and brings all your tasks, docs, goals, chat, and more in one place. Sounds like a dream, right?
Whether you are coordinating a campaign, brainstorming content ideas, or managing your team’s workload, ClickUp’s wide range of features makes it an invaluable addition to your inbound marketing tools.
Let’s delve into the key features that make ClickUp stand tall:
ClickUp brings great news for your marketing strategy. They offer a free-forever plan with unlimited tasks and members.
But if your team needs more power, upgrade to the Unlimited plan at $10/user/month or the Business plan at $19/user/month.
Now, let’s talk about a tool that every content creator, marketer, and overall writing enthusiast should have in their arsenal — Grammarly.
This writing assistant is like your personal English teacher, always available to proofread your work, correct grammar mistakes, enhance your vocabulary, and even check for plagiarism.
In the world of inbound marketing, content truly is king. Whether it’s crafting captivating blog posts for your content marketing efforts, writing punchy ad copy for your marketing campaigns, or designing compelling newsletters for your email marketing strategy, Grammarly ensures your message is always clear, engaging, and error-free.
Grammarly goes beyond a simple spell-check. It provides comprehensive writing feedback, helping your ideas come across more effectively. Imagine having a second set of eyes that makes sure your writing always shines in the best light. That’s Grammarly for you!
In terms of pricing, Grammarly offers a basic version for free. If you wish to use the more advanced features, Grammarly Premium is available for $12/month, and Grammarly Business is priced at $15/member/month.
So, whether you’re penning your next blog post or crafting an important email, Grammarly has got your back.
If there’s one tool that can bring your inbound marketing ideas to life, it’s Canva.
This user-friendly graphic design platform is the secret weapon behind many eye-catching social media posts, engaging blog graphics, and impressive lead magnets that you see online.
Regardless of your design skill level, Canva empowers you to create professional-looking visuals quickly and easily. With a vast library of templates, fonts, and photos at your disposal, crafting unique pieces of content to attract and engage your audience has never been simpler.
For inbound marketing, Canva is a godsend. Need to create an infographic that explains a complex topic? Canva. Want to design an ebook as a lead magnet for lead generation? Canva. Need to create visually appealing social media posts that drive engagement? Again, Canva.
In terms of pricing, Canva offers a free plan with basic features. For access to more advanced features, Canva Pro is available for $14.99 per member/month (when billed annually) or $29.99 per member/month (when billed monthly).
The price will also depend on how many people in your team are going to use the service.
Next up on our list of inbound marketing tools is Yoast SEO. This WordPress plugin is highly regarded as one of the best inbound marketing tools for optimizing your website content for search engines.
Yoast SEO is all about making your website as search-engine-friendly as possible. Whether you’re an SEO newbie or a seasoned pro, Yoast SEO guides you in crafting content that both users and search engines love.
Here’s a quick rundown of the features Yoast SEO brings to the table for your inbound marketing efforts:
Yoast SEO offers a free version with basic features. The Premium version, offering advanced features and insights, comes at $89 per year (ex VAT) for one site.
Let’s venture into the realm of social media management with our next marketing tool — HootSuite. This platform is your command center for managing, scheduling, and analyzing all your social media content in one place. What’s inbound marketing without a robust social media presence, right?
HootSuite is all about efficiency. It empowers businesses to stay on top of their social media game by automating content posting, tracking performance, and engaging with their audience from a single dashboard.
Here are some of HootSuite’s top features that make it an indispensable tool for your inbound marketing arsenal:
HootSuite offers a diverse range of plans to suit various needs. The Professional plan costs $49/month, Team plan at $129/month, Business plan at $599/month, and for larger organizations, they provide a customizable Enterprise plan.
You can test the service on a free trial for 30 days.
Diving deeper into our pool of inbound marketing tools, let’s check out Hotjar — the user-friendly platform that provides insights into your website’s user interactions.
Hotjar is like a magnifying glass for your website, revealing how your users behave and what they feel while they navigate. It’s all about helping you understand the customer journey and optimizing it for better user experience, hopefully leading to increased conversion rates in your marketing efforts.
So, what makes Hotjar special? Let’s take a look at some of its crucial features:
As for pricing, Hotjar offers a free basic plan for personal use. For businesses, plans start at the Plus level for $39/month, and for larger organizations, there are custom pricing options available.
It’s time to chat about Unbounce, one of the tools for inbound marketing that specializes in creating high-converting landing pages.
Unbounce is a platform that empowers you to quickly create, launch, and test beautiful, responsive landing pages, without any need for a developer. It takes its place proudly among the roster of best inbound marketing software, helping marketers create landing pages that convert.
Key features that make Unbounce stand out among other inbound marketing platforms include:
As for the pricing, Unbounce offers four plans: Launch at $99/month, Optimize at $145/month, Accelerate at $240/month, and Concierge at $625/month.
AdRoll is a powerful inbound marketing platform designed to supercharge your lead generation strategies. It offers your business a 360-degree approach to attract, convert, and grow your customer base using the power of data-driven marketing.
AdRoll provides you with the ability to connect with your customers across different platforms including social media, email, and the web, ensuring your brand stays at the forefront of their minds. It’s all about delivering the right message to the right person at precisely the right time.
In terms of pricing, AdRoll operates on a flexible model where you set your own budget. The platform offers unlimited usage and access to all its features, charging only for the actual spend on ads.
Next on the list of the best inbound marketing platforms, we’ve got Zapier — the incredible tool that takes marketing automation to a whole new level. Zapier acts as a virtual bridge, connecting your favorite applications and allowing them to work together seamlessly.
In the context of inbound marketing, Zapier helps to streamline your workflow by automating repetitive tasks. From syncing your CRM and email marketing tools to automating social media posts, Zapier takes care of it all. With more time in your hands, you can focus on crafting those brilliant strategies to grow your business.
Zapier offers a free plan for basic use. For more advanced automation, pricing ranges from $29.99/month for the Starter plan, up to $599/month for the Company plan.
Zapier offers a 14-day free trial for new users.
Meet Asana, one of the best inbound marketing tools renowned for helping teams organize, track, and manage their work.
Asana is like your virtual project manager, keeping everyone on track and ensuring marketing tasks never fall through the cracks.
Asana allows you to plan and structure work, share details, set priorities and deadlines, and follow projects through every stage. From planning a content calendar to tracking a marketing campaign, Asana ensures your projects stay on course.
Asana offers a free basic plan for teams just getting started. For premium features, their pricing starts at $10.99 per user/month for the Premium plan and goes up to $24.99 per user/month for the Business plan.
Rounding out our list of the best tools for inbound marketing, we have the titan of CRM software — Salesforce. It streamlines every part of your sales process, making it a powerful inbound marketing tool.
Salesforce provides a panoramic view of every customer interaction, helping you deliver personalized experiences that leave a long-lasting impression.
Key features of Salesforce for inbound marketing include:
Salesforce pricing starts at $25 per user/month for the Essentials plan and can go up to $300 per user/month for the Unlimited plan.
In the evolving landscape of digital marketing, having the right tools in your arsenal is crucial. From managing conversations to boosting SEO and automating tasks, we’ve explored 15 top-notch inbound marketing tools to help boost your brand’s online presence.
Remember, the key to successful inbound marketing starts with the right tool. So why not kick off your journey with Dashly today?
Inbound marketing helps to build visibility, engage your audience, foster strong customer relationships, and create credible, value-driven content that attracts potential customers. Moreover, it’s cost-effective and results in higher-quality leads, providing a higher ROI than traditional marketing.
In today’s digitally-driven era, customers are more inclined towards brands that provide value and engage them on a personal level. Inbound marketing lets you do just that. It’s an investment in building credibility, nurturing customer relationships, and ultimately driving sustainable growth.
When selecting inbound marketing tools, consider your specific needs and goals. Look for features like content creation and SEO, social media management, email marketing, CRM, and analytics. The best tools offer intuitive interfaces, comprehensive features, and integrations that align with your marketing strategy.