Learn the best tips, tools, and strategies on how to assist customers, collect leads, and deliver the hottest of them to sales 24/7 with chatbots
Conversational marketing makes communication with users a top priority in business. But do your agents have to be responsible for every single interaction with your audience? Absolutely not!
Hi! It’s Dashly here, and this is the ultimate guide to chatbots in 2022. This article is a must if you want to know:
In this article, we brought together answers to these questions and everything you need to learn about chatbots to save your team time and improve users experience on your website.
We have an exciting way to go. Let’s start!
Want more guides? Here is Dashly collection. Learn everything about:
A chatbot is a software that simulates human-like messaging with customers in a chat. It can be used on website, app, messenger, etc. Picture it as a receptionist in a hotel. It greets newcomers as well as current users and helps them get settled.
You can set up a chat bot to save time with FAQs, lead qualification, and a number of other basic tasks. Imagine how much resources you can save by automating these processes.
There are two types of chatbots:
What is a bot, and what can it do to help my business? Find answers to these questions in our article.
With your business growing, it’s hard to keep things under control, isn’t it? Long time waiting for an agent to resolve users issue. Emails with special offers, lie unread in spam. More and more visitors, leaving your website unqualified. All these issues can be resolved with a chatbot.
👉 Increase customer experience level by reducing Response Time. It can be hard to provide instant support with limited human resources. So, set up a chat bot to deal with users FAQ fast.
As a result, your agents have more time for dealing with really hot or difficult users requests.
👉 Boost sales by dealing with all the questions in advance. Set up a chat bot to answer questions about pricing. Trust it with a bit of advertising too! Let your chat bot tell visitors about your advantages over competitors.
Well-set chat bot can bring you +31% sales growth. It can decrease the hesitation before the purchase by dealing with customers’ major worries and questions.
👉 Improve lead generation by launching an email capture chatbot.
👉 Have you heard about banner blindness? Chatbots can help you avoid it.
Chatbots handle almost 70% of conversations from start to finish. It means they can engage the audience. And they do it pretty well! Thus, chatbots might be way more successful in lead capturing than lead forms.
Marketing automation stimulates chatbot implementation in various industries. It already handles simple users questions very well. But in the future, chatbots will learn to identify customer tone and intent.
With the help of sentiment analysis, chatbots will be able to tell apart positive and negative messages and even understand sarcasm in chat on your website, messenger, socials.
But these are trends of the more distant future.
As for 2022, experts predict chatbots to do users segmentation and even individualization based on extensive customer data. In short, one conversation with a chatbot will never be like the other, because one customer is never like the other.
Despite the rapid development of chatbots future trends, experts don’t believe they will replace human agents completely. They’re more likely to complement each other to provide a better customer experience.
Another growing trend is “focus on conversation”! Right now, you can’t predict what words your customers will use, so you can’t prepare your chatbot for everything. But you have a massive base of actual users conversations that is constantly growing.
So experts assume in a short time chatbot development will be based on its experience with customers. Don’t hesitate to learn from your users!
The bigger your business grows, the busier your support team gets! Chatbot can help handle an overwhelming number of customers questions.
First, you can delegate basic tasks to a chatbot. Without human involvement, it can:
Chatbot can reduce your response time significantly. Your customers won’t have to wait a long time anymore on socials, messenger, or on your website live chat. Chatbot replies within seconds. Besides, it can deal with queries 24/7, even when your team is asleep.
One more cool feature of a chatbot is conversation routing. When website visitors write to a chat, chatbot finds out details about the issue. If it’s easy to solve, it won’t even get to people!
If the problem is more complex, a chatbot will assign the conversation to a qualified agent.
We have an article on the best customer service chatbots, check it out!
Chatbot can also level up your marketing teamwork. Set it up to capture leads, and you’ll collect new users contacts in your database even during non-working hours. Chatbots proved to be more effective in it than lead forms we all got used to.
With a chatbot, you’ll increase overall customers experience on the website, messenger, socials. Set it up to greet new visitors, and recommend relevant products to those who used your service before.
To help you set up a chatbot for lead generation, Dashly prepared a playbook for product marketers. You can get it here 👇
Chatbot will save your sales team time by answering repetitive questions about your product. This way, your agents will have more time to focus on more complex tasks.
Save your sales reps hours of “homework” when they explore each user in detail to provide the best service. Chatbot can do the pre-qualification on its own. It will:
Chatbot can boost the efficiency of all your teams and bring your customers experience to another level! Just divide tasks between your human agents and chatbots wisely.
To help you with setup, Dashly created ready-to-use campaigns to facilitate your teams’ work.
With a wide range of tasks, it can perform, a chatbot comes in handy for different kinds of businesses. First, let’s overview how it can help in eCommerce.
It’s not all! Dashly team created a map of 13 chat bot campaigns that can help your eCommerce business.
In SaaS companies communication with users, chatbots are more useful for the support team.
Chatbot can also book demos for customers, capture and qualify leads, and then segment them. We made 16 chatbot campaigns to boost your SaaS team’s development.
If you’ve never used a chatbot before, Dashly prepared 8 ready-made campaigns for online school chatbots.
There are two main ways to configure a chatbot. You can create it from scratch or use a service with a convenient builder. Let’s consider both options.
Hand-coding your own chatbot requires a team of developers or some other service.
On the one hand, you get full control over your chatbot’s functionality. And you don’t depend on the platform’s limitations.
On the other hand, building a chatbot from scratch is a time-consuming process. Testing and mistakes correction may take a lot of time. So is it worth it? The decision is up to you!
Use a service to set up a chatbot on your website, messenger, socials. Platform builders are way easier to figure out, even if you have no experience with such software. Most of them have a simple drag-and-drop builder and offer ready-to-use templates.
That’s what Dashly chatbot builder looks like:
You write the messages, then configure response buttons. In addition, you can see a chat from customer’s perspective in the interactive preview.
Of course, you’ll be limited by the service functionality. But using a service is a good way to find out how a chatbot can support your business. Besides, it’s easy and doesn’t take any special skills.
Read our article on how to create a bot in 15 minutes!
So let’s talk about options variety in more detail. We picked five services that offer chatbot software. Their functionality varies a bit, and so does their pricing. So, here you’ll find solutions for businesses of different sizes and budgets.
Dashly is a conversational marketing platform. It helps increase sales with the same website traffic and improve customer experience. Among a wide range of features, you’ll find a chatbot.
It’s aimed to facilitate the work of your support, marketing, and sales team. Dashly chatbot:
With Dashly chatbot builder, you can set up a chatbot on your website within 15-20 minutes (the opportunity to launch it in messenger or socials is in development). The interface is intuitive and easy to use. You won’t need developers’ support or even experience in coding for setup.
In addition to a chatbot, Dashly offers:
Pricing: from $39 per month
Dashly offers three plans with unlimited agents seats. So it suits businesses of any size. The price starts from $39 per month and depends on the number of unique website visitors and add-ons.
If you want to set up an effective system of proactive chatbots, consider the Marketing plan. It offers the biggest number of chatbots and this limit can be easily extended with an add-on.
Dashly offers a 7-day free trial to test the full service functionality. You can also try Dashly on a limited forever free plan!
Intercom helps businesses provide an excellent omnichannel experience for their audience. It’s perfect for enterprises. But Intercom offers limited plans for small businesses too.
Within a big toolset, Intercom customers get a chatbot. It can:
To empower a chatbot, Intercom offers solutions:
– live chat;
– triggered messages;
– email campaigns;
– customer base management;
– conversation routing;
– knowledge base;
– A/B testing;
– segmentation and personalization;
– push notifications
– integrations with CRM, messenger, socials, etc.
Pricing: from $67/user per month to $999
Chatbot is available with an additional module for plans above $99. If you choose a plan with automation features that costs $499 or $999, you get access to custom chatbots for customers engagement.
A chatbot for customers questions and integrations goes only with advanced lead qualification (from $499) and support automation modules (from $249).
If you’re a startup, Intercom offers you a special plan that starts from $67 per month. But you have to match its startup criteria:
Intercom gives its customers 14 days to test the service functionality. But you’ll have to provide your credit card details for it.
Drift is a digital service that mostly aims to facilitate the work of the sales team. For this, they offer a chatbot. It will support your agents operations aimed to increase users engagement and lead qualification. So later you could convert more visitors into buyers.
Drift’s chatbot can:
Remember that you’ll have to train your chatbot with the Drift’s team beforehand.
In addition to a chatbot, you can get:
Price: from $0 to $1500 per month
Drift offers its customers four plans. It has a free plan for small businesses. Premium, Advanced, and Enterprise plans are for medium and large companies. But you’ll find out the price for your business only after a one-to-one chat with an agent.
We did some research to learn more about Drift price.
Drift offers no trial period, but you can test the service on a free plan.
One business developed two full-fledged products — a live chat and a chatbot. But here we’ll focus on ChatBot.
This service is affordable for businesses of any size in any industry. This chatbot can:
To empower a chatbot, you can start using LiveChat. With it, you’ll get access to:
Price: from $19 to $59+ per month
The price for the software will depend on the number of agents in the chat and conversations. ChatBot is like an additional integration of LiveChat. The starting price for LiveChat is $19 per month, but chatbot configuration starts at $50.
You’ll get 14 days to test the chatbot for free.
Gist is a service that helps businesses set up omnichannel communication with their audience. It suits any kind of business in various industries. Among its wide range of solutions, you’ll find a chatbot.
Gist’s customer service chatbot will be extremely helpful for your marketing team. It can:
To improve your customer experience, Gist also offers:
Pricing: from $0 to $499 per month
Customer service chatbot is included in each Gist’s plan, but there are limits in functionality. The free plan offers simple chatbots, without lead qualification, smart suggestions, and meeting scheduling functions.
With the Professional plan, you’ll get access to a lead qualification chatbot. The Premium plan gives you access to call scheduling and smart suggestions.
You can create simple customer service chatbots on a free plan. But you can also have wider functionality on a 14-day free trial period.
The choice of the chat bot service might be tricky. We picked the 7 best tools that offer chatbot software and divided them by tasks they can do for you.
Hope this guide showed you how useful chatbots can be for business, and now you’re eager to launch the first chatbot yourself! One tricky thing left is the choice of software. There’s no universal service that suits everyone. So here are a few tips to help you decide.
A chat bot can support you greatly, only if you set it up carefully. The conversation is too long and irrelevant? The visitors get bored and close the chat. And it’s the best-case scenario!
In the worst one, visitors get irritated and leave your website.
To help you avoid such situations, the Dashly team prepared a few tips to learn how to launch an effective and helpful chatbot on your website.
Let’s overview them!
Cliché? Sure! But it’s probably the most important advice of all. Before opening the builder, think about what task you want your chat bot to do.
Improve user experience?
Notify customers of product updates?
Make your goal clear.
Book demos. That was the main objective of the chatbot. So we constructed a short and straightforward conversation, not to bore customers and get primary information for the sales team.
Of course, you can launch a chat bot to engage all website visitors. But the most effective chatbots are the targeted ones. Offer additional products to those customers that just completed the purchase. Lend a hand to those who wander around your pricing page for a while.
In Dashly, the finance service team used a chatbot to collect feedback from new feature beta testers.
The more relevant your campaign is, the higher the chances that a user engages in the conversation. Personalized communication is possible even with a chatbot!
While trying to stay relevant and precise in the conversation, don’t overload visitors with questions. The fewer steps they have to make, the better. The optimal number of messages will depend on the situation and the level of user’s engagement.
If a user got to your website for the first time, it’s nice to have a small talk first. But if you can get rid of unnecessary messages, do it. If a prospect is on the product page for quite a while, cut to the chase and offer help straightaway.
Well-set chatbots will carry out a lot of different tasks for you. It can support customers with navigation, deal with FAQs, and collect data. These are simple issues that could be solved automatically. But if a more complex issue occurs, set up your chatbots to route conversation to human agents.
This division of responsibilities leads to a more comfortable user experience. Besides, always give website visitors a chance to contact live agents at any step of the conversation.
Believe me, you don’t want to deal with an angry customer who called for human assistance for 30 minutes!
Be very careful introducing visitors to your product. The colder a lead is, the less pressure you should put on them. Chatbots are always online to support your visitors at any step of their customer journey on the website, in messenger, or on social media.
Be polite. You can also use images and GIFs, they make communication more informal.
Humanness is important. However, always be honest and clarify that a user is talking to a robot. Trust and mutual respect are crucial for any business.
These are not all the insights from Dashly experts. Check out another chat bot best practices and take the best out of this tool!
Check out how Dashly chatbots look on customer’s website!
There are much more chat bot examples.
FAQ on chatbots
Chat bot is like a virtual assistant that helps to enhance your team workflows and user experience. You can set it up to carry out a wide range of tasks. Chatbots can:
— engage website visitors in the conversation;
— handle FAQs;
— capture and qualify leads;
— schedule meetings;
— offer help;
— route conversations to human agents, etc.
Learn more about chatbots and their functionality
The answer to the “how do chatbots work” question lies in the way users interact with a chat bot — via messages. However, there are voice chatbots as well (customers send voice questions and get voice replies). Usually, chatbots text a user in a chat and engage them in the conversation.
Of course, a visitor can start a chat first, then a chat bot starts working with the problem on its own, or route a chat to a support or sales agent.
There are two main ways to configure a bot. You can code it from scratch. But if you don’t have such an experience, you’ll need a live chat guide and developers’ help. Or you can use a service for it. Most services offer convenient chat bot builders with an intuitive interface.
Then you come up with different scenarios and launch chatbots on your website.
The price for chat bot software differs from service to service. But in most cases, chatbots go together with other solutions, like live chat, knowledge base, etc.
In Dashly, chatbots are included in three plans, starting from $39/mo. So it can be used by businesses of different size and budget.
You can choose the best plan, or try to build your first chat bot without code for free on the 7-day trial.