Lead generation is a complicated process. You can spend years building a lead base for your business and nurturing these leads to purchase.
Together with Dashly chatbot platform team we recorded lead generation tips videos on lead generation. Each video covers the basics about lead magnets you need to know.
The main element of lead generation is a lead magnet.
What is a lead magnet?
A lead magnet is a kind of freebie that you offer to your customer in exchange for their email address. Lead magnets aren’t just the best way to collect emails but also introduce your product. In the future, you may nurture these leads and convert them into buyers. What else can a lead magnet do?
Create trust. People see your expertise and see that you’re a professional in the industry
Generate more shares — when people find the information interesting, they generally share this with their friends. This way you can get a bigger audience
E-book — this is a more complicated format of lead magnet. You may collect considerable knowledge in your field, but also this may be a collection of stories and so on,
Reports/studies/data — this type of lead magnet is not the best one for the top of the funnel but works great for the middle of the funnel,
An invitation to a closed community – this is a kind of access to something unique and professional. Again, this will be useful for those who are already in your field. What is the most pleasant is that you don’t have to produce any content, as the community generates it itself.