15 best services to improve your lead generation in 2023

Reading time: 23 minutes08.09.2022
15 best services to improve your lead generation in 2023

You invest in advertising, but barely see any improvements in leads number and sales? 

It’s a sign your marketing team needs help with lead generation. 

What is lead generation?

Well, it’s a process of capturing users’ contact details when they show interest in your product or service. 

There are different lead generation technics and tools. They allow you to capture target contacts through various channels. In a nutshell, among the main tools for lead generation are:

  • chatbot;
  • live chat;
  • lead forms;
  • email campaigns;
  • pop-ups.

We believe in building strong connections between businesses and customers that are based on transparency and mutual trust (and total alignment with GDPR.) Thus, in this article, we reviewed lead generation services which offer tools that engage visitors to share their data in order to get some content, discount, or product. 
So you won’t see popular email finder services which use various databases to extend your contacts list and focus on cold outreach.

And now let’s get to major solutions that provide lead generation services for your website. Here are the pricing plans platforms offer for you and your business. 

ToolTrialFree planPricingThe price depends on
Dashly7 daysYesFrom $39/mo
Unlimited agent seats
Number of unique website visitors
Number of emails
Pipedrive14 daysNoFrom €19/moNumber of users
Add-ons you choose
HubSpot14 daysYesFrom $50/moNumber of marketing contacts
Leadpages14 daysNoFrom $49/moFeatures you choose
EngageBayNoYesFrom $14.99/moNumber of users
OptinMonsterNoNoFrom $16/mo 
(billed annually)
Features you choose
Agile CRMNoYesFrom $14,99/moNumber of users
DriftNoYesCustom pricingFeatures you choose
Number of users
SumoNoYesFrom $49/moFeatures you choose
Zendesk30 daysNoFrom $19/mo 
(billed annually)
Number of users
MailChimpNoYesFrom $11/moNumber of contacts
Number of emails sent
SendinblueNoYesFrom $25/moNumber of emails sent
Unbounce14 daysNoFrom $90/moNumber of website visitors
Number of users performing targeted action
ActiveCampaign14 daysNoFrom $15/moNumber of contacts
CallPage7 daysYesFrom $25/moNumber of users
Number of websites
Features you choose

If pricing info isn’t enough for you, we brought together and compared all these platforms by the tools for lead generation they have in the table. You can download it here 👇

Download the comparison of the best lead generation services prices and features

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Download the comparison of the best lead generation services prices and features

If you’re still here with us and want to learn about platforms in detail, let’s dive deep into our review. Hold tight! 


Dashly is a conversational marketing platform that will help your marketing team capture more qualified leads on your website. There is no need to increase website traffic (which means you already have all the resources, just need to automate some processes!) 

Dashly offers lead generation technologies for startups, mid-size and enterprise businesses. The platform is already popular among SaaS, EdTech, and eCommerce companies. 

Tools for lead generation Dashly offers

In Dashly we believe that the key to business growth is personalized communication with customers. So to attract more visitors and turn them into leads, you can use:

  • chatbot, a great to engage and capture leads on the website automatically, even in night hours and on the weekend;
  • live chat with a triggered message to draw visitor’s attention and engage them in a conversation;
  • pop-ups, despite the common knowledge, these messages actually work — offer a promo code or gift in exchange for an email and new leads are in your base;
  • triggered email campaigns to reach out to your audience even if they leave your website;
  • 30+ integrations with CRMs, such as ConvergeHub, social media (Facebook, Instagram) and messengers (WhatsApp, Telegram) for seamless work with leads in different channels.

Each tool is available to create in an intuitive easy-to-use visual builder. Here’s an example of a chatbot builder

dashly chatbot builder as a part of lead generation services
With Dashly, you can set up a lead generation chatbot in 15 minutes. Sign up to try it for free.

To make your work even easier, Dashly offers ready-made campaigns and the help of our implementation team. These experts will show you how to increase conversion on each step of your sales funnel.


Dashly offers three paid plans, starting from $39/mo. The price will depend on your website traffic and the number of messages you send. 

lead generation technologies in one service

One of the biggest advantages of our lead generation service is unlimited agent seats. It allows your whole team to work in one convenient shared space 😉

Pros and cons

  • A wide range of tools for lead generation available in convenient visual builders.
  • Unlimited agent seats.
  • 30+ integrations with your fav tools.
  • No AI.
  • Some tools might require help to set up, but support agents are there for you. 

Dashly offers a 7-day trial to test the full functionality of the platform. You can also start with a free plan. Its toolset is limited, but it’ll suit small businesses, looking forward to connecting to their first users 👇


lead generation service chatbot
Pipedrive is one of the most popular lead generation services

Pipedrive is CRM and pipeline management service. It helps businesses set up lead management. The service is suitable for businesses of all sizes, from startups to enterprises.

Tools Pipedrive service offers for lead generation

Here are the essentials you get access to:

  • live chat;
  • chatbot;
  • full-fledged CRM;
  • web lead generation forms;
  • Smart Contact Data for collection of all essential lead data.


Pipedrive offers four paid plans for its software. The cheapest one starts from €19.90/month/agent. Each plan includes tools for lead generation.

lead generation service in forms

But the main tools for lead generation are available with a special add-on that starts from €39/mo (live chat, chatbot, web forms) or €16/mo (email campaigns).

lead generation automation tools in one service
sales lead generation services

You have 14 days of free trial to test the service’s functionality and decide whether it suits the needs of your business or not. 

Pros and cons

  • All the necessary tools for lead generation (but they’re available only with paid add-ons).
  • CRM.
  • In-depth analytics.
  • Easy to configure and use.
  • Lacks some integrations with social media (Instagram, for example).
  • Set up of some functions like workflow automation might be confusing.
  • If you want to scale your team, add marketing, HR, support, Pipedrive services might not be suitable.


chatbots service for lead generation

This lead generation services top just couldn’t exist without HubSpot, one of the industry’s leaders. A lot of users know it mainly for its free CRM, but it’s far from all. Among a wide range of services, HubSpot offers marketing software that allows you to set up lead generation on your website. 

HubSpot offers its services to businesses in various industries. But its paid plans are more suitable for mid-sized businesses and enterprises.

Tools HubSpot offers for lead generation

The service offers a wide range of features. Here are the most relevant:

  • live chat;
  • chatbots for lead generation;
  • lead forms;
  • email campaigns;
  • landing pages;
  • Facebook, Google, and LinkedIn ads;
  • lead generation CRM.


For those who strive to improve their marketing strategy (and lead generation in particular), HubSpot offers three paid plans. The price starts from $50/mo if billed monthly.

The cost for the service will depend on your marketing contact, these are users you target with your emails or ads. HubSpot marks that you can store your non-marketing contacts in their CRM for free. 

lead generation automation tools in one service

HubSpot also offers a forever free plan with limited software functionality. You can start with it or a 14-day free trial

Pros and cons

  • A lot of tools, including CRM, are offered for free.
  • Easy-to-use interface.
  • Some marketing add-ons might be too expensive.
  • Some users mark the lack of customization.
  • Analytics leaves a lot of blind spots.


sales lead generation services

Leadpages is a service that helps fill your website with content for lead generation. On their website, Leadpages’ team highlights that their product is designed for small businesses to facilitate their growth and development.

Tools Leadpages offers for lead generation

Leadpages promises to turn clicks into customers. They do it with:

  • website builder for those who just started their business;
  • landing pages builder;
  • pop-ups;
  • alert bars;
  • integrations with analytics software, CRMs, live chat software etc.


Leadpages offers three paid plans to its users. The standard plan of this lead generation service starts from $49/mo and allows you to use the service for one website. The Pro one costs $90/mo and includes 3 websites. 

lead generation service solutions

If you need more advanced settings for lead generation, you can contact Leadpages and get the Advanced plan. The price is custom. 

The service offers 14 days of free trial to test its software functionality.

Pros and cons

  • The service is easy to use.
  • Friendly and responsive support.
  • Stable glitch-free software.
  • Lack of flexibility in design changes.
  • Some users claim that the price is unjustified for the number of tools you get.
  • Lacks multistep lead forms.
  • Blind spots in analytics like tracking lead sources.


lead generation services

EngageBay is a full-fledged lead generation service providing software for your marketing, sales, and support team. But here we’ll focus on its use for marketers. It’s suitable for companies in different industries, with plans affordable for all sizes and budgets.

Tools EngageBay offers for lead generation

The service promises to extend your lead base with

  • email campaigns;
  • landing pages builder;
  • lead generation forms;
  • CRM;
  • pop-ups;
  • live chat.


For marketing, EngageBay online lead generation service offers three paid plans. They start from $14.99/mo and depend on the number of service users (the number of contacts is also limited on every plan.)

lead generation platform

Sure thing, you won’t find the best lead generation service on a forever-free plan. Mind that it’s available for teams with up to 15 people.

Pros and cons

  • Forever free plan.
  • Easy to use for experienced users.
  • In-built CRM facilitates work with user data.
  • The interface is not very intuitive at first.
  • Reports are tricky to set up.
  • Additional email purchase is expensive.


lead generation program in one service
Lead generation services provided by OptiMosnter solution

OptinMonster develops full-fledged B2B software that allows you to improve lead generation with various tools. The platform suits businesses in different segments like marketing agencies, eCom and even bloggers. And its pricing range makes it affordable for all-sizes companies, including small ones. 

Tools OptinMonster offers for lead generation

This is the best lead generation software among services for building all kinds of opt-in forms:

  • pop-up messages;
  • full-screen welcome mats;
  • side-in scroll boxes;
  • floating bars.

This lead generation system has a WordPress plugin too. In addition, for more effective personalized approach to lead generation, it offers:

  • geo-location targeting;
  • Exit-Intent® technology, which basically tracks user’s behavior and activates whenever a person is going to leave your website without buying or leaving their contact.

OptinMonster sure does offer a wide range of lead forms. Check out how effective they are compared to chatbots 👇


OptinMoster’s lead generation service is available on four paid plans. The cheapest one starts from $16/month if paid annually. 

b2b lead generation tool in one service
OptinMonster B2B lead generation service pricing.

Unfortunately, you can’t test OptinMonster b2b lead generation tools for free, because there is no free trial. But they guarantee a 100% refund in case you’re not satisfied with their service within 14 days of usage. 

Pros and cons

  • Easy-to-use service.
  • Convenient visual builders with multiple opt-in forms available.
  • Wide range of third-party integrations.
  • Customer service isn’t quick to respond.
  • Lacks multi-step lead forms.
  • Customization process might be confusing.
  • The service might slow down your website download (which is harmful for your page ranking in search engines).

Agile CRM

b2b lead generation tools in one service

Despite the name, this lead generation platform offers so much more than just CRM. There’s a wide range of solutions for sales increase, engagement improvement and, what we’re here for, lead generation.

With Agile CRM, you can build a successful lead generation chain for your audience. 

This service is suitable for businesses of different segments and sizes.

Tools Agile CRM offers for lead generation

As we already mentioned, using Agile CRM, you have plenty of lead generation automation tools. Here’s what you can use:

  • live chat;
  • email campaigns;
  • lead forms;
  • landing pages;
  • pop-ups
  • CRM.


Overall, Agile CRM offers three paid plans. The Starter one costs from $14.99/month (if billed monthly). The price for the the service will depend on the number of users.

best lead generation service software
The price of Agile CRM lead generation services if billed annually.

You can also use the service on a free plan with up to 10 users. 

Pros and cons

  • User-friendly interface.
  • Plenty of integrations with third-party software.
  • Convenient in-built CRM.
  • Initial setup might be tricky (requires some help or tutorials).
  • Customer support may be slow or simply ignores requests.
  • Some users report on bags in the service.


b2b lead generation software service

Drift is one of the best lead generation solutions. It sticks to the conversational marketing approach, providing necessary tools for building trust between businesses and customers, current and future ones. 

Drift offers mostly B2B lead generation tools. And its pricing system makes it beneficial for mid-sized companies and enterprises. 

Tools Drift offers for lead generation

There’s a wide range of features you can set up with Drift:

  • AI-powered chatbot;
  • live chat;
  • email campaigns;
  • user data tracking.


Drift pricing system is not very transparent as they don’t show the cost of their paid plans. To know exactly how much you’ll pay for the lead generation service, you need to contact the sales.

According to user’s reviews, a price may vary from $400-1500/month. But mind that Drift offers annual contracts. 

If you’re a startup with less than 50 employees, and less than 5-year-old, you can get a 97% discount (but again, the contract is annual). 

lead generation system in one service

There’s no free trial, but the platform offers a free plan. However, you’ll get very limited functionality. As for lead generation tools, you’ll get access only to a live chat with welcome messages and email fallback. 

Pros and cons

  • Full-fledged software with a wide range of tools.
  • Easy to use and robust solution.
  • Friendly and quick customer support.
  • Pricing system for this lead generation platform isn’t transparent, and according to reviews, the cost is high.
  • Might slow down your website loading speed.
  • Has some troubles with targeting. 


lead generation systems in one service

Sumo is a very easy-to-implement straightforward (you can see it on the screen) lead generation service. This email capture software suits businesses of any size and any segment, yet it offers a separate solution for eCommerce.

Tools Sumo offers for lead generation

As we already mentioned, this online lead generation service offers one main way to extend your leads’ database — email capture. To do it, Sumo has:

  • email opt-in forms;
  • welcome emails;
  • social media sharing;
  • visitors targeting.


Sumo lead generation systems are available at two plans. One of them is completely free and includes almost all the platform’s functionality.

If you seek more advanced settings, you can set up a paid plan, starting from $49/month. 

b2b lead generation service

There’s no free trial offered, but Sumo’s free plan will give you a grip on its software functionality 😉 

Pros and cons

  • Simple tool to extend your email list and increase website traffic.
  • Service can be easily integrated with your website.
  • On a free plan, statistics are available only for 30 days.
  • UI looks outdated.
  • Initial configuration might be tricky and require assistance.

Zendesk Reach

b2b lead generation services

Zendesk b2b lead generation service has a lot to offer to its users. In this article, we’ll talk about a part of its sales CRM Suite — Zendesk Reach. You can use it as a part of your lead generation program.

No matter what your business size or segment is, Zendesk will suit you. 

Tools Zendesk offers for lead generation

Here’s a set of features Zendesk software has:

  • live chat;
  • email sequences for mass outreach;
  • CRM;
  • integrations with social media, messengers etc.

Zendesk also has a chatbot software, but it’s more of a customer service feature as it deals with simple visitor’s queries. However, you can integrate your own chatbot (if you have one) with Zendesk (the platform offers such a solution).


Zendesk offers four paid plans for its B2B lead generation service. The cheapest one starts from $19/month and the price increases, depending on the number of users. There are also two separate solutions for enterprises.

lead generation services
Zendesk lead generation services price

You’ll have 30 days of free trial to test how suitable this service is for lead generation on your website. The most extended trial period on our list! 

Pros and cons

  • Software is easy to configure and use.
  • Wide range of tools.
  • Reporting is very expensive.
  • There are some complaints about customer service being unresponsive.
  • The price is rather high (suits enterprises, mostly).


lead generation platforms

MailChimp offers marketing and eCommerce services for boosting lead generation growth. The platform provides help and guidance for startups and small businesses like marketing agencies or online shops.

Tools MailChimp offers for a lead generation

The service includes all basic tools that could help enhance lead generation on the website:

  • website builder;
  • landing pages;
  • lead forms;
  • CRM;
  • Customer Journey Builder;
  • email campaigns.


MailChimp offers three paid plans for their lead generation system, starting from $11/mo. The price will change depending on the number of contacts you have.

Emails sent per month are charged separately and added to your plan’s price. 

best lead generation tools in one service

You can also try MailChimp’s software on a free plan with basic functionality, a limited number of contacts (up to 2000), and one user seat.

Pros and cons

  • Robust software.
  • Affordable for small businesses.
  • There are some blind spots in analytics.
  • Very expensive if you have an extensive contact base.
  • UI might take some time to figure out.
  • If your business grows rapidly, the platform’s functionality might be limited for you.


lead generation tools in one service

Just like MailChimp, Sendinblue is a service that helps businesses boost their growth. It includes tools for lead generation. This platform is suitable for businesses of different sizes and segments.

Tools Sendinblue offers for lead generation

The service is mainly focused on email marketing, so its major tool is email campaigns. But in addition, it offers: 


Sendinblue offers three paid plans for its software, starting from $25/month. The price will depend on the number of emails sent per month. 

lead generation software in one service
The price of lead generation services Sendinblue provides to B2B businesses

There’s no free trial, but you can test the service’s functionality on a free plan with a limited number of features.

Pros and cons

  • The software is intuitive and easy to navigate.
  • Perfect for email marketing.
  • The platform is easily-integrated with third-party services.
  • Lack of some important automation features like tagging or conditional triggers.
  • There might be some bugs in the system like disappearing emails sent over API or long download.
  • Lack of customization.


lead generation technologies in one service

Unbounce is a service with a curious approach to lead generation. It allows users to create a personalized experience for different segments of website visitors. 

The platform offers its lead generation services to businesses of different segments, but online shops might find it more useful, though. The cost of the service suits mid-sized businesses and bigger.

Tools Unbounce offers for lead generation

The main tool of Unbounce that provides a more personalized approach to customers is landing pages. The service offers a convenient, customizable visual builder, so you can generate leads with special offers on different pages of your website.  

In addition to landing pages, you can create:

  • pop-ups;
  • lead forms;
  • sticky bars.


Unbounce offers four paid plans for the software. The cheapest one starts from $90/month. Each plan is limited with conversions (how many users performed a targeted action) and website visitors.

lead generation chatbot in one service

You can test if the service helps enhance lead generation on your website for 14 days for free.

Pros and cons

  • Intuitive visual builders with a wide range of templates.
  • Easy to launch A/B tests.
  • Limited integrations with third-party services, which limits the functionality.
  • Customer service responds during North American office hours.


lead generation forms in one service

ActiveCampaign develops software for marketing automation. The service is suitable for businesses of different sized in B2C, B2B and eCommerce. 

Tools ActiveCampaigns offers for lead generation

There’re lots of features that help automate communication with customers and enhance lead generation:

  • landing pages;
  • lead forms;
  • subscription forms.


There are four paid plans ActiveCampaigns offers for its lead generation software. The cheapest one starts from $15/month. Your price will depend on the number of contacts you have.

lead generation crm in one service

There’s a free trial for the service that lasts for 14 days.

Pros and cons

  • Easy-to-use visual builders.
  • Great for email marketing automation.
  • The loading speed is quite low.
  • Weak reporting.
  • Some users complain about unresponsive customer support.


lead generation wordpress plugin in one service

Here’s CallPage, another service with its own approach to lead generation. Unlike many other platforms on our list, they provide tools for connecting users by phone. It’s probably one of the best lead generation services for collecting phone numbers.

CallPage can be used by businesses of different sizes and segments.

Tools CallPage uses for lead generation

Even though we believe in the tools that can collect leads on the website, we strive to show you different technics of lead generation. So here’s the CallPage one:

  1. interested visitor clicks on the widget on your website;
  2. they see a pop-up asking for their phone number;
  3. within 30 seconds, an agent calls a visitor to deal with their query.

CallPage is sure it’s an effective way to filter out leads and contact the hottest ones only. 


CallPage offers four paid plans for their lead generation software, starting from $25/month. The choice of the plan will depend on the number of websites you’d like to install CallPage, active users, and features you’d like to get.

chatbots for lead generation in one service

There’s also a free plan available, or you can try the full functionality on a free trial for 7 days

Mind that these prices are applicable for businesses registered in certain countries. Visit CallPage’s website to check out if your country’s on the list.

Pros and cons

  • Proactive lead generation strategy.
  • Night mode allows gathering phone numbers during non-working hours and contacting users later.
  • Friendly customer support. 
  • Quite limited toolset for lead generation.
  • Users point out the lack of integrations.
  • UI is outdated.

Wrapping up

Wow, 15 lead generation services… A lot to think about 🤔 Each software on this list will help you set up your own lead generation strategies:

  • website communication with a chatbot or a live chat agent;
  • personalized offers for different audience segments with banners and pop-ups;
  • or even a phone call order right on the website.

Which one is the best? It’s only up to you to decide on the most suitable solution for your business. 

If you need a hand with it, Dashly experts are here for you. 

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