15 best services to improve your lead generation in 2023

You invest in advertising, but barely see any improvements in leads number and sales? 

It’s a sign your marketing team needs help with lead generation. 

What is lead generation?

Well, it’s a process of capturing users’ contact details when they show interest in your product or service. 

There are different lead generation technics and tools. They allow you to capture target contacts through various channels. In a nutshell, among the main tools for lead generation are:

• chatbot;
• live chat;
• lead forms;
• e-mail campaigns;
• pop-ups.

And now let’s get to major companies that provide lead gen services for your website. We brought together and compared all these platforms by the tools for lead generation they have in the table. You can download it here 👇

Download the comparison of the best lead gen services prices and features

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If you’re still here with us and want to learn about platforms in detail, let’s dive deep into our review. Hold tight! 

Dashly for lead capture and qualification

Dashly is a conversational marketing platform that will help your marketing team capture more qualified leads on your website.

There is no need to increase website traffic (which means you already have all the resources, just need to automate some processes!) 

Dashly offers lead generation technologies for startups, mid-size and enterprise businesses. The platform is already popular among SaaS, EdTech, and eCommerce field business. 

Tools for lead generation Dashly offers

In Dashly we believe that the key to business growth is personalized communication with customers. So to attract more visitors and turn them into leads, you can use:

• chatbot, a great to engage and capture leads on the website automatically, even in night hours and on the weekend;
• live chat with a triggered message to draw visitor’s attention and engage them in a conversation;
• pop-ups, despite the common knowledge, these messages actually work — offer a promo code or gift in exchange for a contact and new leads are in your base;
• triggered e-mail campaigns to reach out to your audience even if they leave your website;
• 30+ integrations with CRMs, such as ConvergeHub, social media (Facebook, Instagram) and messengers (WhatsApp, Telegram) for seamless work with leads in different channels.

Each tool is available to create in an intuitive easy-to-use visual builder. Here’s an example of a chatbot builder: 

To make your work even easier, Dashly offers ready-made campaigns and the help of our implementation team. These experts will show you how to increase conversion on each step of your sales funnel.

To manage the collected data, Dashly provides you with admin panel with relevant account for each of the leads you captured. The account card includes data about leads website behavior (time of visit, source, pages), personal data, contacts, location, and conversations with your team:

Thus your marketing and sales team have all the needed data to personalise further communications.

Pricing

Dashly offers three paid plans, starting from $39/mo. However, if you want to set up triggered campaigns for lead generation, consider the Marketing plan. With it, you get access to the biggest number of chatbots and other triggered messages.

You also can extend the number of available bots and messages with add-ons.

One of the biggest advantages of our lead generation service is unlimited agent seats on all plans. It allows your whole team to work in one convenient shared space 😉

The price depends on your website traffic and add-ons you choose to include in your plan. You can calculate how much you’ll pay on the pricing page.

Pros and cons

Dashly offers a 7-day trial to test the full functionality of the platform. You can also start with a free plan. Its toolset is limited, but it’ll suit small businesses, looking forward to connecting to their first users 👇

Pipedrive for leads management

Pipedrive is one of  the best lead generation companies. This is CRM and leads pipeline management service. It helps business set up lead management. Its tools are suitable for business of all sizes, from startups to enterprises.

Tools Pipedrive offers for lead generation

Here are the essentials your marketing and sales team can get access to:

👉 lead capture live chat;
👉 chatbot;
👉 full-fledged CRM;
👉 web lead generation forms;
👉 Smart Contact Data for prospecting.

Pricing

Pipedrive offers four paid plans for contact managemet with its software. The cheapest one starts from €19.90/month/agent. Each plan includes tools for lead generation.

But the main tools for lead generation are available with a special add-on that starts from €39/mo (contact capture live chat, chatbot, web forms) or €16/mo (emails).

You have 14 days of free trial to test the service’s functionality and decide whether it suits the needs of your business or not. 

Pros and cons

HubSpot lead generation service

This lead gen services list just couldn’t exist without HubSpot, one of the industry’s leaders. A lot of users know it mainly for its free CRM, but it’s far from all. Among a wide range of services, HubSpot offers marketing software that allows you to set up lead generation on your website. 

This lead generation software offers its services to business in various industries. But its paid plans are more suitable for mid-sized business and enterprises.

Tools HubSpot offers for lead generation

The platform offers a wide range of lead generation tools. Here are the most relevant:

• lead capture live chat;
• chatbots for lead generation;
• lead forms;
• e-mail campaigns;
• lead gen landing pages;
• Facebook, Google, and LinkedIn ads;
• lead generation CRM.

Pricing

For those who strive to improve their marketing strategy (and lead generation in particular), HubSpot offers three paid plans. The price for business leads generation tools starts from $50/mo if billed monthly.

The cost for lead generation tools will depend on your marketing contact (these are users you target with your emails or ads). HubSpot marks that you can store your non marketing contacts in their CRM for free. 

HubSpot tool also offers a forever free plan with limited software functionality. You can start with it or a 14-day free trial. 

Pros and cons

Leadpages

Leadpages helps fill your website with content for lead generation. On their website, Leadpages’ team highlights that their product is designed for small business to facilitate their sales growth and development.

Tools Leadpages offers for lead generation

Leadpages tool promises to turn clicks into quality leads in a short time. They do it with the following tools:

• website builder for those who just started their business;
• lead capture landing pages builder;
• pop-ups;
• alert bars;
• integrations with analytics software, CRMs, live chat software etc.

Pricing

Leadpages tool offers three paid plans to its users. The standard plan of these lead generation tools starts from $49/mo and allows you to use the platform for one website. The Pro one costs $90/mo and includes 3 websites. 

If you need more advanced settings for lead generation, you can contact Leadpages sales managers and get the Advanced plan. The price is custom. 

The lead generation tools are free to use during 14 days. There is also a free trial to test its software functionality.

Pros and cons

EngageBay to convert your traffic into leads

EngageBay is a full-fledged lead generation tools platform providing software for your marketing, sales, and support team. But here we’ll focus on its use for marketers and sales.

It’s suitable for business in different industries, with plans affordable for all sizes and budgets.

Tools EngageBay offers for lead generation

The platform promises to extend your leads base with

• e-mail campaigns;
• lead capture landing pages builder;
• lead generation forms;
• CRM;
• pop-ups;
• live chat.

Pricing

For marketing, EngageBay online lead generation platform offers three paid plans. They start from $14.99/mo and depend on the number of users (the number of contacts is also limited on every plan.)

Sure thing, you won’t find the best lead generation platform on a forever-free plan. Mind that it’s available for teams with up to 15 people.

Pros and cons

OptinMonster pop-ups for lead capturing

OptinMonster develops full-fledged B2B software that allows you to improve sales and lead generation with various tools.

The platform suits business in different segments like marketing agencies, eCom and even bloggers. And its pricing range makes it affordable for all-sizes business, including small ones. 

Tools OptinMonster offers for lead generation

This is the best lead generation software among services for building all kinds of opt-in forms:

• pop-up messages;
• full-screen welcome mats;
• side-in scroll boxes;
• floating bars.

This lead generation software has a WordPress plugin too. In addition, for more effective personalized approach to sales lead generation, it offers:

• geo-location targeting;
• Exit-Intent® technology, which basically tracks user’s behavior and activates whenever a person is going to leave your website without buying or leaving their contact.

OptinMonster tool sure does offer a wide range of lead forms. Check out how effective the last ones are compared to chatbots 👇

Pricing

OptinMoster’s lead generation platform is available on four paid plans. The cheapest one starts from $16/month if paid annually. 

Unfortunately, you can’t test OptinMonster b2b lead generation tools for free, because there is no free trial. But they guarantee a 100% refund in case you’re not satisfied with their tool within 14 days of usage. 

Pros and cons

Agile CRM for lead management

Despite the name, this lead generation platform offers so much more than just CRM. There’s a wide range of solutions for sales increase, engagement improvement and, what we’re here for, lead generation.

With Agile CRM tool, you can build a successful lead generation chain for your audience. 

This service is suitable for business of different segments and sizes.

Tools Agile CRM offers for lead generation

As we already mentioned, using Agile CRM, you have plenty of lead generation automation tools. Here’s what you can use:

• data capture live chat;
• email campaigns;
• lead forms;
• landing pages for collecting quality leads contact data;
• pop-ups
• leads data storage and management CRM.

Pricing

Overall, Agile CRM tool offers three paid plans. The Starter one costs from $14.99/month (if billed monthly).

The price for the the service will depend on the number of users.

You can also use the service on a free plan with up to 10 users. 

Pros and cons

Drift — one of the best lead generation tools

Drift is one of the best lead generation solutions. It sticks to the conversational marketing approach, providing necessary lead generation services for building trust between business and customers, current and future ones. 

Drift offers mostly B2B lead generation tools. And its pricing makes it beneficial for mid-sized business and enterprises. 

Tools Drift offers for lead generation

There’s a wide range of features you can set up with Drift:

• AI-powered chatbot;
• contact capturing live chat;
• email campaigns;
• user data tracking.

Pricing

Generating leads with Drift is easy but too expensive. Its pricing is not very transparent as they don’t show the cost of their paid plans. To know exactly how much you’ll pay for the lead generation service, you need to contact the sales.

According to user’s reviews, a price may vary from $400-1500/month. But mind that Drift offers annual contracts. 

If you’re a startup with less than 50 employees, and less than 5-year-old, you can get a 97% discount (but again, the contract is annual). 

There’s no free trial, but the platform offers a free plan. However, you’ll get very limited functionality. As for lead generation tools, you’ll get access only to a live chat with welcome messages and email fallback. 

Pros and cons

Find out why Dashly is a more functional solution than Drift

Sumo to grow your email marketing lead base

Sumo is a very easy-to-implement straightforward (you can see it on the screen) lead generation service. This email capture software suits business of any size and any segment, yet it offers a separate solution for eCommerce marketing and sales team.

Tools Sumo offers for lead generation

As we already mentioned, this online lead generation service offers one main way to extend your leads’ database — email capture. To do it, Sumo has:

• email opt-in forms;
• welcome emails;
• social media sharing;
• visitors targeting.

Pricing

Sumo lead generation systems are available at two plans. One of them is completely free and includes almost all the platform’s functionality.

If you seek more advanced settings, you can set up a paid plan, starting from $49/month. 

There’s no free trial offered, but Sumo’s free plan will give you a grip on its software functionality 😉 

Pros and cons

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Zendesk Reach as one of lead generation tools

Zendesk b2b lead generation service has a lot to offer to its users. In this article, we’ll talk about a part of its sales CRM Suite — Zendesk Reach.

You can use it as a part of your lead generation program.

No matter what your business size or segment is, Zendesk will suit you. 

Tools Zendesk offers for lead generation

Here’s a set of features Zendesk software has:

• live chat;
• email sequences for mass outreach;
• CRM;
• integrations with social media, messengers etc.

Zendesk also has a chatbot software, but it’s more of a customer service feature as it deals with simple visitor’s queries. However, you can integrate your own chatbot (if you have one) with Zendesk (the platform offers such a solution).

Pricing

Zendesk offers four paid plans for its B2B lead generation service. The cheapest one starts from $19/month and the price increases, depending on the number of users.

There are also two separate solutions for enterprises.

You’ll have 30 days of free trial to test how suitable this service is for lead generation on your website. The most extended trial period on our list! 

Pros and cons

MailChimp

MailChimp offers services in marketing and eCommerce field for boosting lead generation growth. The platform provides help and guidance for startups and small business like marketing agencies or online shops.

Tools MailChimp offers for a lead generation

The service includes all basic lead generation services that could help enhance lead generation on the website:

• website builder;
• landing pages;
• lead forms;
• CRM;
• Customer Journey Builder;
• email campaigns.

Pricing

MailChimp offers three paid plans for their lead generation system, starting from $11/mo. The price will change depending on the number of contacts you have.

Emails sent per month are charged separately and added to your plan’s price. 

You can also try MailChimp’s software on a free plan with basic functionality, a limited number of contacts (up to 2000), and one user seat.

Pros and cons

Sendinblue for demand generation

Just like MailChimp, Sendinblue is a service that helps businesses boost their growth. It includes tools for lead generation. This platform is suitable for business of different sizes and segments.

Tools Sendinblue offers for lead generation

The service is mainly focused on email marketing, so its major tool is email campaigns. But in addition, it offers: 

• live chat;
• landing pages;
• Facebook ads (here’s another hack on how to capture leads on Facebook).

Pricing

Sendinblue offers three paid plans for its software, starting from $25/month. The price will depend on the number of emails sent per month. 

There’s no free trial, but you can test the service’s functionality on a free plan with a limited number of features.

Pros and cons

Unbounce as one of  lead generation companies

Unbounce is a service with a curious approach to lead generation. It allows users to create a personalized experience for different segments of website visitors. 

The platform offers its lead generation services to businesses of different segments, but online shops might find it more useful, though.

The cost of the service suits mid-sized businesses and bigger.

Tools Unbounce offers for lead generation

The main tool of Unbounce that provides a more personalized approach to customers is landing pages. The service offers a convenient, customizable visual builder, so you can generate leads with special offers on different pages of your website.  

In addition to landing pages, you can create:

• pop-ups;
• lead forms;
• sticky bars.

Pricing

Unbounce offers four paid plans for the software. The cheapest one starts from $90/month. Each plan is limited with conversions (how many users performed a targeted action) and website visitors.

You can test if the service helps enhance lead generation on your website for 14 days for free.

Pros and cons

ActiveCampaign  lead generation software

ActiveCampaign develops software for marketing automation. The service is suitable for businesses of different sized in B2C, B2B and eCommerce. 

Tools ActiveCampaigns offers for lead generation

There’re lots of features that help automate communication with customers and enhance lead generation:

• landing pages;
• lead forms;
• subscription forms.

Pricing

There are four paid plans ActiveCampaigns offers for its lead generation software. The cheapest one starts from $15/month. Your price will depend on the number of contacts you have.

There’s a free trial for the service that lasts for 14 days.

Pros and cons

CallPage as one of  the best lead generation companies

Here’s CallPage, another service with its own approach to lead generation. Unlike many other platforms on our list, they provide tools for connecting users by phone. It’s probably one of the best lead generation services for collecting phone numbers.

CallPage can be used by businesses of different sizes and segments.

Tools CallPage uses for lead generation

Even though we believe in the tools that can collect leads on the website, we strive to show you different technics of lead generation. So here’s the CallPage one:

1. interested visitor clicks on the widget on your website;
2. they see a pop-up asking for their phone number;
3. within 30 seconds, an agent calls a visitor to deal with their query.

CallPage is sure it’s an effective way to filter out leads and contact the hottest ones only. 

Pricing

CallPage offers four paid plans for their lead generation software, starting from $25/month. The choice of the plan will depend on the number of websites you’d like to install CallPage, active users, and features you’d like to get.

There’s also a free plan available, or you can try the full functionality on a free trial for 7 days. 

Mind that these prices are applicable for businesses registered in certain countries. Visit CallPage’s website to check out if your country’s on the list.

Pros and cons of  lead generation with CallPage

Wrapping up on lead gen companies

Wow, 15 lead generation services… A lot to think about 🤔 Each software on this list will help you set up your own lead generation strategies:

– website communication with a chatbot or a live chat agent;

– personalized offers for different audience segments with banners and pop-ups;

– or even a phone call order right on the website.

Which one is the best? It’s only up to you to decide on the most suitable solution for your business. In case you need a hand with it, book a free assessment from Dashly experts to know:

FAQ on  lead generation companies

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