Discover the secrets of rapid business growth from a growth marketing expert. What people to hire, how to manage a team, launch experiments, what tools to use, and a list of proven examples to inspire you.
Part 5: How to produce growth hypotheses
Part 6: Your growth marketing strategy template and examples
Want to achieve awesome growth of your business quickly and efficiently? Look no further than growth hacking tools. Growth hacking has become a buzzword in the business world, as companies are looking to scale their operations at a rapid pace.
However, growth marketing isn’t just about quick fixes and shortcuts. It’s a strategic process that requires the use of targeted tools and resources to help businesses optimize their marketing efforts, increase user engagement, and ultimately, drive customer led growth.
So, in this article, we collected a suite of top-notch growth hacking tools to help you identify weak spots in your sales funnel, understand customers behavior, and make data-driven decisions.
What are growth marketing tools
Growth marketing tools are software applications designed to help businesses grow conversions, generate leads, and increase revenue. These instruments can be divided into two main categories:
18 business growth experts you should follow this year
What are Growth Loops? How It Can Scale Your Company
Product Led Growth Marketing: hack your product growth
What to look for in a growth tool
When selecting a growth marketing tool, you need to consider several factors to ensure it’s the right fit for your business. Here are the most important criteria to keep in mind:
❗ This collection is unbiased — we made sure to choose top instruments for startups and enterprises. And you’ll find Dashly on this list. Our team is proud of the product we develop since it helped over 5000+ companies boost conversions and sales on their websites. You can check out our cases with SaaS and e-learning companies.
We’ve scoured the market to bring you the best growth hacking tools that fit businesses of all sizes, from startups to enterprises. These instruments will help you gather analytics on your funnel, campaigns, and site performance, so you can identify bottlenecks and grow your business.
Ready! Set! Go!
Unleash your site potential with Dashly, a conversational marketing platform. As a marketer, it is essential to have access to the right instruments to gather data, optimize your conversion rate, and analyze your website’s performance and traffic.
Dashly offers a suite of features that help you in this regard.
You can also use chatbots to carry out customers research and collect feedback 👉
They launched over 450 successful projects, testing hypotheses to boost conversion to payment/signup/subscription etc.
Our experts will help you analyze the funnel and develop a marketing growth strategy.
Dashly’s price is starting at $39/mo, with each plan offering the essentials features like live chat, chatbot, pop-ups, and email campaigns. The price depends on your site traffic and add-ons you choose to include in your plan.
You have access to the full functionality of the platform for free for 7 days.
Hotjar is an indispensable instrument growth hacking managers will be thankful for. This service provides heatmaps and session recordings to evaluate the level of engagement and identify the number of visitors that scroll till the end of a page.
With the ability to walk in the shoes of your site visitors, you can pinpoint pain points while dealing with your content, including which pages are most difficult to navigate. You can use this insight to improve your strategy and increase growth marketing metrics.
Additionally, Hotjar provides customer feedback form builder, allowing you to gather direct comments from your visitors and gain further insight into your content and conversion optimization ideas.
Pricing starts at $0/mo
Hotjar offers a free version, as well as in three plans you should pay for. The choice depends on the growth tools you need and the number of sessions required. Hotjar also offers a 15-day trial, enabling you to test all its marketing tools for your SaaS growth hacks.
Mouseflow: The service provides heatmaps, click-tracking, and user recordings, allowing companies to understand user behavior better and get insights on improving your content.
ClickTale: You get heatmaps, session replays, and conversion funnels that help businesses to spot areas where customers are dropping off.
FullStory: The instrument captures every user session on a website or web application, and provides session replay, heatmaps, and user journey tracking to help identify issues affecting user engagement and retention, helping improve your content.
Smartlook: a qualitative analytics software that helps understand user behavior and improve website performance.
SessionCam: A session replay, heatmap, and conversion funnel service that helps optimize user experience and enhance your content.
Get your free example of growth marketing playbook with 40+ templates for successful experiments
Crazy Egg has a lot in common with Hotjar, as they both offer heatmaps and session recordings to analyze how potential customers interact with content on your website. However, Crazy Egg has some unique hacking tools, such as its scroll map, which shows how far visitors scroll down. This way, you’ll have more info for your growth hacking canvas.
Crazy Egg also offers A/B testing and an editor for creating and modifying site pages without coding. These instruments allow you to make changes in your content and test their impact on conversion rates.
Crazy Egg has five plans that start at $29/mo, billed annually. The price varies depending on the number of tracked page views, snapshots, and recordings you require.
The service also offers a 30-day trial, so you can test if their insights are valuable for your B2C and B2B growth hacking strategies.
ClickTale: This service provides a range of analytical instruments, including heatmaps, session replays, and conversion funnels for improving your content.
Lucky Orange: You get dynamic heatmaps, click maps, and visitor recordings to track user behavior.
MouseStats: Heatmaps, session recordings, form analytics, and feedback campaigns to help understand how visitors interact with their website and optimize its performance.
VWO Insights: A suite of analytics tools, including heatmaps, session recordings, and user surveys. It allows businesses to easily uncover user experience issues and test solutions to improve conversion rate.
Inspectlet: A user research instrument that offers session recordings, heatmaps, and form analytics to fine-tune your content marketing strategy.
Mixpanel is a top-notch analytics service that helps you get a comprehensive understanding of your funnel, visitors behavior, and customer journey. By analyzing each step of your funnel with any user attribute, you can identify which prospects convert better and evaluate how new releases affect your audience.
Tracking customers activity is one of the most invaluable growth marketing tips.
You can also keep track of critical product metrics framework KPIs like Churn or Retention Rate to fine-tune your conversion optimization strategy.
So it can become of the best free growth hacking tools in your tech stack.
Mixpanel offers three plans to its users, with the paid plan starting at $25/mo. Even on the $0/mo plan, Mixpanel provides rich info, but if your B2B growth marketing strategy requires more advanced analytical instruments, you might want to consider the paid plans.
The price is custom and depends on the number of tracked visitors and add-ons. You’ll find it out after a meeting with a sales rep.
Mixpanel doesn’t have a trial, but you’ll get access to all the main instruments with the free plan.
💡 Useful hack
You can integrate Mixpanel with Dashly to enrich your analytics. Choose the events you’d like to have a deeper analysis of in Dashly and send them to Mixpanel in a few clicks.
Amplitude: The service provides behavioral analytics, data visualization, and user segmentation to help businesses optimize their product and improve user engagement.
Heap: The tool provides analysis and reporting instruments, including funnel analysis and behavior-based tracking, to help businesses understand user behavior and drive growth.
Segment: Segment is a powerful customer data service that provides a single place to collect, clean, and unify customer info from multiple sources.
Kissmetrics: The instrument provides data visualization, behavioral analytics, and cohort analysis.
Google Analytics: It has a wide functionality, including event tracking, funnel analysis, and user segmentation, to help businesses improve site performance and engagement.
VWO is a powerful service for hypos testing, specifically designed for running A/B and multivariate tests, making it perfect for companies looking to increase their most important metrics.
Using this tool, you can easily test minor changes on your website, such as CTAs and designs. Additionally, VWO provides visual builder feature, which allow you to create widgets with ease.
Btw, if you need more ideas for your experiments, check out our growth marketing playbook with over 40 ideas from Dashly and our customers.
After conducting your experiments, you can track the results in the admin panel.
Price for the VWO service is custom and only available by contacting their sales department. The plan choice depends on the growth tools you need.
However, the tool does offer a 14-day trial for you to test its functionality for you to test its functionality.
Google Optimize: Google Optimize is a free A/B testing tool that integrates with Google Analytics. It allows businesses to create and run experiments, as well as target specific audiences and segments based on demographic and behavioral details.
Adobe Target: The tool makes A/B and multivariate tests easier. It offers advanced targeting capabilities, behavioral tracking, and reporting instruments to help businesses optimize their website and improve engagement.
Convert: Convert is a conversion optimization platform that provides A/B testing instruments, as well as advanced personalization, targeting capabilities, and reporting marketing tools.
Thanks! Here’s your copy of the growth strategy template
UserTesting is customers experience research and testing software that provides businesses with valuable feedback on their digital product. Growth marketers can use UserTesting to quickly gain insights into how customers interact with their websites, apps, and other digital products.
With UserTesting, companies can create custom tests and select their target audience to collect detailed feedback, including customers behavior, opinions, and reactions. If you want to find a growth hacker for your startup, give them access to such a tool for more data-based decisions.
The price for UserTesting starts at $1,500 per year, which includes access to self-serve testing software, an audience panel of over 1 million testers, and basic video recording and sharing functionality. The price increases with additional instruments, such as expert analysis and customer research support.
TryMyUI: It offers recordings of visitors’ interactions, along with detailed feedback and analysis, to help businesses identify usability issues quickly and improve user engagement.
Userlytics: Userlytics is a remote user testing service that lets businesses test users across various devices and platforms. It offers recordings, surveys, and user feedback.
Validately: The tool provides moderated and unmoderated testing options, along with surveys and feedback to help businesses validate their ideas and improve their products.
PlaybookUX: It offers a range of testing options, including prototype testing, user interviews, and usability testing, to provide detailed insights into user behavior quickly.
UserZoom: It offers remote and in-person testing services, along with survey and feedback options. The tool also provides user behavior analytics, user journey tracking, and heatmaps.
Read also: A secret collection of growth marketing services Dashly team uses daily
Optimizely is a service designed to help businesses improve their digital experiences and increase conversions. It provides a range of growth marketing services such as A/B testing, personalization, and analytics to help businesses optimize their website and mobile app.
The platform allows businesses to test and optimize different elements of their website or mobile app such as the user interface, content (text and image options), and design to see which variations result in higher engagement and conversion rates.
It also enables businesses to deliver personalized experiences to their users based on their behavior and interests.
Optimizely’s price is based on a custom quote system, which means that the price will vary depending on the specific needs of the business. However, they do offer a free trial period to test out the marketing tools before committing to a paid plan.
Optimizely pros and cons
SiteSpect: It provides such growth hacking tools as A/B testing, multivariate testing, and personalization, offers behavioral targeting and segmentation options.
Dynamic Yield: An AI-powered personalization and optimization service for A/B testing and multivariate testing capabilities.
Intellimize: Software that automates A/B testing and personalization based on user behavior.
Webtrends: an analytics and optimization tool that provides data-driven insights into digital customer experiences.
Qualaroo is a user feedback and survey tool that helps businesses understand their customers’ needs and pain points. It allows businesses to collect user feedback through targeted surveys and NPS (Net Promoter Score) questions on their website, mobile app, or email.
For growth hacking, Qualaroo can help businesses collect feedback from their customers at different touchpoints in the customer journey. This feedback can be used to optimize messaging, improve your business, and understand customer needs better. With this info, your next growth hypothesis will be more data-based.
Qualaroo offers several plans, starting from $80/mo for the basic plan, which includes 10,000 pageviews and up to 3 surveys. The price for the growth hacking tools varies based on the number of page views, surveys, and tool number required.
Survicate: A survey and feedback service that offers website surveys, NPS surveys, and feedback widgets.
Feedbackly: A tool for email surveys, on-site surveys, and SMS surveys, also includes a feedback management system.
Usabilla: Offers on-site feedback tools, visual feedback solutions, and a user testing tool to optimize web pages.
Medallia: Includes a range of survey growth hacking tools as well as predictive analytics and artificial intelligence technology to help businesses make data-driven decisions.
Unbounce is a growth hacking tool for building landing pages. It is designed to help businesses create high-converting landing pages without any coding knowledge.
For growth marketing, Unbounce is used to create optimized landing pages that drive leads and conversions. With Unbounce, a smart marketer can quickly create and publish landing pages that are tailored to specific campaigns or customer segments. The software also provides A/B testing to optimize landing pages and improve conversion rates.
Unbounce’s plans range from $99 to $625 per month, depending on the functionality and level of support needed. The plans include marketing tools such as unlimited landing pages, A/B testing, popups and sticky bars, and integration with popular instruments.
You have 14 days of off-charge trial to test growth hacking tools offered by Unbounce.
Leadpages: A builder of landing pages to publish high-converting landing pages, pop-ups, and alert bars without coding skills. Includes a drag-and-drop interface, A/B testing, and a range of templates.
Instapage: A flexible landing page builder with a wide range of pre-designed templates with field cistomization, as well as a custom builder to create unique pages.
Elementor: A pages builder plug-in for WordPress to create custom landing pages and websites without coding.
ClickFunnels: A funnel builder service that helps businesses create and optimize sales funnels. Includes a drag-and-drop editor, templates, and integrations with email marketing features and payment gateways.
Read also: Your Growth Marketing Strategy Template with guide and examples
HubSpot is an all-in-one inbound marketing, sales, and customer relationship management (CRM) service that helps businesses of all sizes to grow better.
In terms of growth hacking tools, HubSpot is used by growth hackers for lead generation and nurturing, email marketing, social media marketing, content marketing, and more. With HubSpot, business can create landing pages, email marketing campaigns, and socials posts and other related content, manage their blog and SEO strategy, and track their analytics all in one place.
One of the core instruments of HubSpot is its CRM, which allows businesses to store and manage their customer and lead info, track their interactions with the company across channels (website, socials or email), and manage their sales pipeline. HubSpot also offers a sales hub with features like email tracking, meeting scheduling, and sales automation to help businesses close deals faster.
HubSpot pricing varies based on the level of marketing functionality required. This growth hacking tool offers several plans for Marketing, Sales, and Service hubs, as well as a free CRM.
Prices start at $20/mo for the Starter plan, which includes basic tools, and range up to $3,200/mo for the Enterprise plan, which includes advanced functionality for larger businesses. You can count your price using the calculator:
Hubspot pros and cons as a growth hacking tool
ActiveCampaign: A CRM and marketing automation tool that includes email marketing, workflows and sales automation features.
Zoho CRM: CRM software that provides sales and customer service automation, campaign management, and lead management tools.
SharpSpring: A service with a drag-and-drop builder for landing pages, marketing automation workflows, and CRM integration.
Marketo Engage: An enterprise-level software that offers lead management, email marketing, and customer engagement instruments.
Pardot: A B2B marketing automation service that provides email marketing, lead management and nurturing tools.
Don’t let the challenges of growth hacking deter you from unlocking the full potential of your business. With the top tools and a little bit of creativity, you can turn visitors into customers.
And, as we mentioned before, Dashly is an excellent tool to help you achieve this goal.
Your growth hacker team get access to:
Plus, you can empower it with integrations to make your business workflow more efficient.
What are wpforms for growth marketing?
Some popular WordPress plugins for lead capture forms are OptinMonster, Gravity Forms, WPForms, and Contact Form 7. The last one is a free plugin for contact capture forms to grow your email list. WPForms also offers a free version with limited functionality. However, OptinMonster and Gravity Forms are premium plugins that require a paid subscription.
What are free growth hacking tools?
Here is a list of free digital tools for growth hackers:
What are tools for video growth marketing?
It has a great filed for experiments. There is a list of tools to automate this process:
YouTube Analytics, Wistia, and Vimeo offer free versions with limited functionality. Canva has a free version with limited templates, and Zoom has a free basic plan with limited hosting features. Animoto and Vidyard have trial periods too.
What are free tools to test content growth hacking ideas?
What are social media growth hacking tools?
Business run different experiments on social platforms like Facebook or Instagram, for example, a giveaway for lead generation. Good to know there are list of tools for managing customers communication.
Here are some popular social media growth hacking tools:
It’s worth noting that while these tools can be helpful in growing your social media presence and proof, the most important aspect of social media growth hacking is understanding your audience and their preferences in terms of content and messaging.