We have already discussed how to launch a growth marketing team and who can be a part of it. But you may need to hire new people for the growth team over time.
This may be due to mastering new channels. For example, you have never run ads on Google Analytics, but now you realize you need this channel. Or new people may be required for product development: with the emergence of new tools or entering new markets.
To find a growth hacker for your startup is difficult but possible. It would help if you looked for someone with more experience as a marketer or product manager.
We share tips that help us find suitable people for the growth team 👇
Examples of test tasks:
We want to test whether implementing chatbot templates in our service is worth it.
Suggest an experiment on how to push demand for them before development begins. Describe the process, how much time and money it will take to implement, and what criteria you will use to determine the experiment’s success.
We want to increase the conversion to signup on our main page.
Offer one change you would make to achieve this goal. Describe the change, its effect, how much time and money it will take to implement, and what criteria you will use to determine the experiment’s success.
We want to launch chatbot advertising for the site. The goal is to get site visits for less than $2 and convert them to service registration.
What ad platform would you choose first? Why? Offer ad text, an image, or a video that you would use in the ad. What keywords or audience would you target for this ad?
For example, we ask candidates what they did after launching advertising: did they optimize landing pages and interact with users? We also ask candidates to talk about an unsuccessful case of hacking growth from their previous work and the conclusions they drew from it.
Learning from mistakes is an essential skill for a growth hacker.
Based on our experience, we have compiled a list of required qualities for a growth hacker. During the test task and interview, try to determine if the candidate has these qualities:
Want more ideas for your growth strategy? 👇
How to find a suitable candidate for the position of growth hacker?
What qualities should a growth hacker possess?