Your website visitors are reluctant to provide their contact information in your complicated lead forms? Do users sign up for free trials only to leave when it’s over? Or perhaps your website is intricate and offers a big choice, causing users to struggle with making a purchase?
In these cases, enhancing your website communication is crucial!
For this reason, we’ve compiled top-notch suggestions from our experts and Dashly clients into a growth marketing playbook with 41 templates for triggered pop-ups, chatbots, and email campaigns aimed at boosting your website’s conversion rates.
We’re offering a free PDF file containing pertinent examples of marketing copy and settings and predicted results. Every to change the way your growth marketing team:
For instance, set up a chatbot helping visitors pick a product or discussing your solution’s benefits on a webpage that compares your product with competitors, and gain +$22,414.
Here’s a sample chatbot flow and settings that you can use for deployment:
Inside the growth hacking playbook PDF, you’ll discover additional lead generation scenarios featuring pop-ups and campaigns for social media. For instance, when visitors:
All you need to do is copy and paste the preferred scenario into the Dashly chatbot, pop-up, or email builder. No need for a developer! Sign up and enjoy a 7-day free trial.
Interested in other campaigns?
There are recurring visitors to your site who leave your website without finishing the registration or arranging a meeting.
Capture their interest using an exit-intent pop-up with an exclusive bonus, directing them to the pricing page, or engaging them with email campaigns. Typically, this strategy generates +$8,709 for Dashly clients:
Additionally, there are chatbot, email, quiz, social media, and messenger integration scenarios included in the customer led growth playbook for:
Each template comes with suggested triggers, time-outs, audience segments, and marketing copy to simplify the setup process for you 👇
Here’s our favorite strategy for helping users become proficient with your website:
This automated onboarding email campaign typically generates $8,453 in revenue for Dashly clients. Curious to explore more of our ideas?
In the growth marketer’s playbook PDF file, we’ve incorporated two onboarding scenarios: for “Trial end” and lead qualification situations. Download it for free 👇
On the pricing page, you can activate one of the growth marketing tools — chatbot, for users who left their contacts but didn’t purchase anything:
Discover them all in the free growth marketer’s playbook below.
For instance, you’ve introduced a new feature, product, course, etc. Encourage existing customers to utilize (purchase) it with a chatbot that shares this exciting update with a selected segment of your site visitors:
Get them all with a free growth hacking playbook below.
A chatbot can survey from your users by conducting a simple NPS poll.
Alternatively, it can present a question with a text response field or send an email follow-up to those who have cancelled their subscription to your service or didn’t make any purchases for a long time.
If the results don’t meet your expectations, optimize the scenario by adjusting the audience segment, offer, or time-outs. Analyze user interactions and progressively address any bottlenecks.
A growth marketing playbook is a list of insights on achieving growth in a business. It brings together all different channels, including:
to align them into a cohesive, goal-focused growth-driving marketing strategy.
There are four main elements we used in its creation, which include:
Product-market fit refers to the process of ensuring your product or service fulfills a strong market demand. Once the product-market fit is achieved, it often serves as an indicator that the product or service is tailored for its intended market, offering high value to its clients.
A growth model in this marketing playbook is derived by understanding key elements like:
Understanding this allows CMO to understand the behavior and preferences of audience, which is crucial in growth driving.
Growth channels are the various methods by which a growth leader reaches out to potential customers and drives traffic or sales. They are important because utilizing the right channels can lead to effective audience engagement and the subsequent growth of the business based on the insights from this marketing playbook.
The strategy component involves:
This helps to create an effective roadmap to achieve your business growth goals.
A brainstorming session helps marketers to bring together different perspectives and innovative growth ideas from various team members. These ideas can fundamentally assist in crafting more effective insights.
Testing insights from this marketing playbook helps marketers determine what strategies are effective and which ones are not. It involves testing different strategies on a small scale before scaling it to a wider audience. This saves resources and ensures only effective methods are employed on a larger scale.
Yes, it is an essential practice to revisit and revise your marketing playbook regularly to adapt to:
It ensures your strategies stay current and relevant.