How to create confirmation email +25 templates for your inspiration
Picture this. You are browsing an online store, fall in love with one of the items in stock, place your order, pay for it, and…
Never get any email confirmation.
After a couple of hours of waiting and guessing, you’ll finally get a slight chill running up your back. And you will probably be asking yourself, “Did my order go through?” or “Have I just been scammed?”
No doubt, this is an excellent script for an online purchase horror story. But if you are a business owner, you better not make it a reality for your customers.
The good news is there’s an easy way to deal with it — a confirmation email.
Statistically, confirmation emails have one of the highest engagement rates, with an average of 60% open rates and 20% click rates
Here, you’ll find out how to set up a confirmation email that will make your customers happy +25 best confirmation email templates.
Thanks! We’ve send the link to your email, check the inbox.
But first, let’s check if we’re on the same page regarding what such an email is.
Confirmation email is an automatic message sent soon after a user completes a specific action. Primarily, an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
There is so much buzz around this kind of digital receipt and for a good reason.
Why are Confirmation Emails Important?
This is a confirmation email
and it has great power to:
- Reduce post-order anxiety
Simply by reassuring customers that whatever step they took, it turned out to be successful, and you are taking action to deliver the best experience and guide them through their next steps.
- Deliver important information
Such as shipping details, booking dates, and directions, links to events a client has registered for, and also ways to contact you or find answers to questions they might be having. Without this information at hand, users will be left fumbling in the dark, and the whole process becomes less formal and potentially more complicated.
- Update customers on the next possible steps
Should they confirm their subscription or order? How and when will they get their order or sign in to the event they have registered for? How will they find your venue? And what should they prepare beforehand?
And perhaps most importantly, a confirmation email can provide additional buying opportunities.
For example, what can be more annoying for a customer and awkward for you than promotional emails hitting their inboxes every other day without any response?
Luckily, confirmation emails can ease this situation for both of you. Then, depending on what they ordered, you can introduce a few related products they might be excited about.
Crate&Barrel order confirmation email is a perfect example of accurate product suggestions based on customer data.
Time to go through each of the different types of confirmation emails and the best examples so that you won’t get lost. Keep reading!
Types of confirmation emails with 25 templates
Order confirmation email
An order confirmation email is an email that is sent straight after a customer completes a purchase. It reassures them that their order is successful and being processed. So that your customer can avoid the stress of being left alone without any information whatsoever.
It usually includes all the necessary details about the order itself, payment, shipping, and delivery.
Having received that, customers can double-check and refer to it whenever needed.
1. Thank you for your order confirmation email template
Subject Line: Thank you for shopping with [Store]!
2. Payment confirmation email template
Subject Line: We have received your payment!
3. Purchase confirmation email template
Subject Line: Your [Store] order of [Product]
4. Shipping confirmation email template
Subject Line: Your [Store] order of [Product] has been shipped!
5. Return request confirmation email template
Subject Line: Your [Item] return summary
6. Order cancellation confirmation email template
Subject Line: Your order on [Company] is canceled
Booking confirmation email
This type of confirmation email is usually sent to a customer that books a hotel room, a table at a restaurant, a flight, a tour, etc.
As is to be expected, the main goal of this email is to confirm the booking and deliver information about the time and place, together with any other necessary instructions. Reasonably enough, the client will be expecting such confirmation.
Make sure you provide all the necessary information about the booking:
- Booking/reservation details (such as an identification code, date, and time)
- Venue address
- Contact details in case they have special requests
- Link to manage the booking
- Link to add it into a calendar (that’s a great bonus for them!)
- Link to download a receipt or tickets (if they’re attending an event)
7. Hotel reservation confirmation email template
Subject Line: Thanks! Your booking at [Hotel] is confirmed
8. Event ticket confirmation email template
Subject Line: [Event] ticket paid successfully! Check your ticket details.
9. Restaurant reservation confirmation email template
Subject Line: Thank you for your reservation at [Restaurant]
10. Appointment confirmation email template
Subject Line: Your appointment at [Company] is confirmed
11. Venue reservation confirmation email template
Subject Line: Can’t wait to welcome you at [Venue]
12. Car rental confirmation email template
Subject Line: You reserved a car at [Company]
Registration confirmation email
Similar to a booking, registration confirmation emails are emails that users receive after registering for a specific event. Their main goal is to confirm the user’s participation and provide them with the event details, such as:
- Event title
- Event description
- Date and time
- Directions or a link to join the event (if it’s online).
Additionally, you can place a countdown and a CTA button that offers to add the event to their calendar. These details are vital to customers, especially when it comes to online transactions.
Here is an example of the registration email:
13. Event confirmation email template
Subject Line: You’re in! Here’s your [Conference] invitation
14. Event link confirmation email template
Subject Line: Your Next [Webinar] in [Company] Confirmation
Subscription confirmation email
Subscription confirmation emails are usually sent to users after they sign up for newsletters or services. They can be sent as welcome emails thanking your new subscribers, or as a double opt-in to confirm their wish to be included in the list. So that both you and they are sure they haven’t made a typo.
For you, capturing valid emails is essential as it increases the database quality and prevents your confirmation emails from getting into spam.
Pro tip: Don’t forget to engage subscribers to visit your socials also. To catch the reader’s eye add some examples of the posts from your socials. Thus, you’ll show the value also.
15. Thank you for your subscription confirmation email template
Subject Line: Welcome to [Company]!
16. Sign up confirmation email template
Subject Line: Your sign-up details for [Service]
17. Service activation confirmation email template
Subject Line: Thank you for joining us. Let’s start jamming!
18. Online magazine subscription confirmation email template
Subject Line: Welcome to your [Company] membership
19. Newsletter subscription confirmation email template
Subject Line: You’re in! Thanks for subscribing to [Newsletter]
20. Double opt-in confirmation email template
Subject Line: Please confirm your subscription to [Company]
Cancellation confirmation email
This is perhaps the trickiest type of confirmation email because letting go of a customer is not the most pleasant business. But remember that if they decide to cancel their subscription for whatever reason, a proper goodbye can play a vital role in their opinion about your company.
Plus, there is always a chance that they might reconsider their decision at any time in the future or have second thoughts while reading your cancellation email. So inserting a button ‘Restart your membership’ is never a bad idea.
Pro tip: Just look at how YouTube tries to return subscribers. By highlighting the list of Premium plan advantages, they make the reader think twice about the subscription cancellation idea.
21. Service unsubscription confirmation email template
Subject Line: We’re sorry to say goodbye
22. Newsletter unsubscription confirmation email template
Subject Line: Your [Company] subscription is canceled
Feedback confirmation email
Feedback confirmation emails are sent to users after they contact a company to resolve an issue with a product or service or leave a review or feedback. Sending a confirmation email in any given situation is an excellent way of showing them that you care.
When customers leave an inquiry, they want to be sure that it was received and worked on, and they will be contacted as soon as their issue is resolved. So, though users might be prepared for your answer to take some time, don’t leave it too long.
Otherwise, they will start looking for information elsewhere.
If they leave feedback or review your product or service, it’s nice to send a thank-you email and notify them that their review has been published.
An automated email is an easy action for you to take and will be greatly appreciated by your customers. Show them that you value the time they took to share their experience.
23. Received inquiry confirmation email template
Subject Line: We received your inquiry!
24. Thank you for your feedback confirmation email template
Subject Line: Your opinion is important to us!
25. Review confirmation email template
Subject Line: Thank you for reviewing [Item] on [Company]
Before we take off with instructions on how to actually set up a confirmation email, let’s knock down the confirmation email samples listed above.
How to structure a confirmation email
1. Subject line
Please keep in mind that email confirmations are very straightforward, so make sure their subject lines direct subscribers to the point. Try to find a balance between telling users what your confirmation email is about and being a little more creative.
Let’s have a look at five endorsed confirmation email subject lines that will result in higher open rates:
- Your [Company] Order Confirmation [Number] — detailed and useful
- Good news! We’ve got your order! — positive and friendly
- Thanks for signing up! Verify email now — instructive and straightforward
- Psst! You’re in [Event]— funny and encouraging
- [Company] Appointment confirmation — straight to the point
2. Greeting and thank you
That is basically where personalization steps in. Simply greeting your customers by name and including “Thank you” will be a real game-changer, as it will make them feel appreciated and encourage more robust relationships.
3. Core content
This is the essential part of a confirmation email and a whole reason your subscribers are expecting one. Meticulously consider each element of this section, depending on the product or service you provide. What details are essential for users to get the job done?
If it gets too messy, our advice is to include the most relevant information as part of the text and add a link to the page to access their full booking or order details.
4. Redress information
Try to think ahead of the users and anticipate their next steps by providing links to relevant pages they might be interested in, such as tips, FAQs, and instructions. Another possible option is to simply include your contact details so that they can reach you directly. Feel free to choose one of these options or do a bit of both.
Pro tip: Adding an image of the purchased product gives them a chance to double-check their order and personalizes their experience. If you are sending an event confirmation or a subscription confirmation email, you can choose an image that represents your company or resonates with your values. It’s not mandatory, but we’re all well aware that images or other visual elements improve text readability.
And perhaps most importantly, any email now (and a confirmation email is not an exception) should include an ‘Unsubscribe’ button because they are required by spam laws and increase your email deliverability.
How to set up a confirmation email in practice
With a reliable marketing tool, you can configure an automatic sending of the email confirmation in no time. All you need is:
- an “event name” assigned to the user action (purchase, subscription, booking, etc.) on the website after which you want to send email;
- email sending tool integrated with your CRM to understand that trigger and send email;
- and confirmation email design and copy.
Let’s walk through this process step-by-step on the Dashly example.
Step 1. Decide where users conduct a trigger event on your website.
As you already know, a confirmation email is sent to contacts who’ve completed a particular action, such as placing an order, booking a hotel room, etc. When they do so, they usually fill in the form or click the button, which becomes your trigger event for a confirmation email to be sent. Examples of trigger event names: user_registered, user_paid, booking_ticket1, user_subscribed. But you can name them whatever you want.
- If it is your customer already, the email is already on the user card. Thus, you don’t need to create email capture forms to send a confirmation when customers click the “buy” or “pay” buttons.
- If it’s a new website visitor, you need to get the contacts first. For this, business uses lead capture forms, lightbox pop-ups, chatbots. You send confirmation only when website visitors fill out that form with the email and click the target button.
So, define where the trigger action will be done on the website. Let it be an email subscription pop-up. By clicking the “I’m in” button of which, the website visitor should receive the confirmation email.
So the action is done, and the “subscribe_me” event is already in your CRM.
Time to create an email.
Step 2. Design confirmation email content
Dashly has a few confirmation email templates to choose from — welcome ‘thank you’ type emails to subscription cancellation ones. Plus, you can always create a confirmation email from scratch.
When done with that, continue customizing the content in the chosen template by filling in the fields.
Or, if you decide to create your unique email copy, check out our tips on how to create a top-notch email that boosts conversions.
Step 3. Choose a trigger event for your email
Now let’s back in the memory to the event in your CRM.
If integrated with Dashly, you’ll easily find the event in the list by typing it in the relevant field.
Don’t forget to set the time when the message will be sent. Here you have two options — either straight after the event is completed or after a certain period of time (after a time lag).
It’s better to set a 1-min timeout. Thus, the event trigger has enough time to work.
Step 4. Sending settings
To avoid sending it again and again to the users that have already performed a required action (e.g. confirming their subscription) after receiving the first email, don’t forget to tick the ‘Don’t send again to those who have answered’ box.
Step 5. Select a goal
At this step, you should choose a goal for your confirmation email — an event that you want to be completed by a user after they receive it. Most commonly, goals for confirmation email campaigns are predefined by the information you include in your email body which presupposes that they complete a specific action that you embed into your email body while creating a copy.
Applying goals to your confirmation email will show you who opened it, clicked on the link, signed in, and perhaps equally importantly, who did not. Now let’s sort out the goals that might be particularly useful for confirmation emails.
- Clicked on the link in the message
Set it as a goal for double opt-in subscriptions and other types of emails that provide clickable information such as links to events, articles from your blog posts that might be relevant to the user, and many more.
- Made on order
Suppose you want to up-sell or cross-sell and provide a few related products in your confirmation email, depending on what the customer ordered. Usually, they come under titles like ‘Customers also bought’ or ‘You might also like’.
- Signed in
If you are a software developer or an online magazine, then you can insert a link or a button that enables users to sign in to your service or website. By choosing the message goal ‘Signed in’, you will see how many users actually logged in after receiving a confirmation email.
- Session started
A confirmation email that a customer gets after subscribing to a service or an online event can also contain a button or a link that activates the session. Simply put, users log in to the service or event and start using it by pressing the button or link included in a confirmation email.
Let’s say users left their emails to be on a waiting list for an online event or to get a demo version of the product. If you expect them to register through your confirmation email, then this goal can be particularly useful.
Step 6. Review your confirmation email campaign
Double-check all information to make sure everything is in its place. Give a name to your campaign and assign it to a suitable folder, so it won’t get lost.
At this step, you can also configure a sequence of messages and activate custom events for the previous messages of the sequence so that you’ll be able to choose them as trigger events for the messages that are supposed to follow. Thus, defining all the scenarios of your automation.
Step 7. Test, analyze, adjust
This one goes beyond the set-up process, but is a final and integral part of it. Without it, you won’t be able to evaluate your confirmation email campaigns. You can’t improve the result if you don’t know it, right?
Your order confirmation emails don’t have to be mediocre and boring. On the contrary, they can be informative, supportive, and even bring smiles. In other words, it’s your chance to delight and build trustful, friendly relationships. Help users with the next step they need to take and guide them by their hand.
If you feel lost and have no idea what to start from, don’t hesitate to use our confirmation email template. With slight adjustments and personalization, we’re sure you’ll come up with something unique.
Thanks! We’ve send the link to your email, check the inbox.
A confirmation email is a triggered email sent to confirm that a user has successfully completed a specific action such as an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
An order confirmation email is an email sent soon after a customer makes an online purchase to reassure them the payment has gone through, and their order is being processed.
A confirmation email is essential because they reassure customers that an action they completed was successful, includes essential information, and directs them through their next steps. Additionally, they have high open and click-through rates, which you can use to your advantage — upselling or cross-selling.
Creating and configuring a confirmation email in Dashly is simple and easy. Just follow our step-by-step guide, and you will get a well-structured email confirmation without losing any detail.
A confirmation email doesn’t have a strictly defined structure, and pre-designed confirmation email samples allow you to play around with it. Though there are some details required to include in your confirmation email template, such as information about a product, service or event ordered, subscribed, or registered for accordingly, delivery time, or the date of the event.
Dashly has a variety of ready-to-use confirmation email templates. Or you can choose one of the confirmation email samples provided in this article and create your confirmation email template from scratch using a simple drag-and-drop interface of the software.
A confirmation email is usually sent automatically right after a customer completes an action that triggers an email confirmation. All you have to do is to set up a system to track customers’ behavior.
No, coding skills are not required, nor do you need to be a designer. With Dashly’s easy-to-use visual editor, you can quickly and with minimal effort build your first confirmation email, even if you’ve never done this before. And for more inspiration, use our confirmation email templates.
Thanks! Now check your email to confirm the subscription