Picture this. You are browsing an online store, fall in love with one of the items in stock, place your order, pay for it, and then…
After a couple of hours of waiting and guessing, you’ll finally get a slight chill running up your back. And you will probably be asking yourself, “Did my order go through?” or “Have I just been scammed?”
No doubt, this is an excellent script for an online purchase horror story. But if you are a business owner, you better not make it a reality for your customers.
The good news is there’s an easy way to deal with it — a confirmation email.
Statistically, confirmation emails have one of the highest engagement rates, with an average of 60% open rates and 20% click rates
So, to help you raise your engagement rates and enhance relationships with customers, we collected 25 templates of confirmation emails for various occasions.
Pick those that suit your business, customize them and launch in a few clicks with Dashly 👇
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But first, let’s check if we’re on the same page regarding what such an email is.
Confirmation email is an automatic message sent soon after a user completes a specific action. Primarily, an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
It’s a powerful marketing, support and sales tool that will help you enhance your customer communication.
This is a confirmation email
There is so much buzz around this tool of marketing automation and for a good reason.
Confirmation emails have a great power to:
And perhaps most importantly, confirmation emails can provide additional sales opportunities.
For example, what can be more annoying for a customer and awkward for you than promotional emails hitting their inboxes every other day without any response?
Luckily, confirmation emails can ease this situation for both customers and your marketing team. Then, depending on what they ordered, you can suggest a few related products they might be excited about.
Crate&Barrel marketing team created a perfect example of an order confirmation email. They send accurate product suggestions based on customer data that boost sales for the company.
Time to go through each of the different types of confirmation emails and the best examples you can use for your marketing activities. Stay tuned!
An order confirmation email is an email that is sent after a customer completes a purchase. It reassures them that their order is successful and being processed. With confirmation of the key details, your customer isn’t left alone without any information whatsoever.
It usually includes all the necessary details about the order itself, payment, shipping, and delivery.
With order confirmation emails, customers can double-check and refer to it whenever needed.
Subject Line: Thank you for shopping with [Store]!
Subject Line: We have received your payment!
Subject Line: Your [Store] order of [Product]
Subject Line: Your [Store] order of [Product] has been shipped!
Subject Line: Your [Item] return summary
Subject Line: Your order on [Company] is canceled
You can send this type of confirmation emails to a customer that books a hotel room, a table at a restaurant, a flight, a tour, etc.
As is to be expected, the main goal of this email is to confirm the booking and deliver information about the time and place, together with any other necessary instructions. Reasonably enough, the client will be expecting such confirmation.
Make sure you send all the necessary information in your booking confirmation emails:
By including all this info, you make sure the booking confirmation emails serve their purpose — a person will get all the essential details.
Subject Line: Thanks! Your booking at [Hotel] is confirmed
Subject Line: [Event] ticket paid successfully! Check your ticket details.
Subject Line: Thank you for your reservation at [Restaurant]
Subject Line: Your appointment at [Company] is confirmed
Subject Line: Can’t wait to welcome you at [Venue]
Subject Line: You reserved a car at [Company]
Similar to a booking, registration confirmation emails are emails that users receive after registering for a specific event. Their main goal is to confirm the user’s participation and provide them with the event details. So, while setting up a triggered message for your marketing automation strategy, include the following details:
Additionally, you can place a countdown and a CTA button that offers to add the event to their calendar. These details are vital to customers, especially when it comes to online transactions.
Here is an example of the registration confirmation email:
Subject Line: You’re in! Here’s your [Conference] invitation
Subject Line: Your Next [Webinar] in [Company] Confirmation
Subscription confirmation emails are usually sent to users after they sign up for newsletters or services. They can be sent as welcome emails thanking your new subscribers, or as a double opt-in to confirm their wish to be included in the list. It should be an essential point in the list of your marketing activities and customer communication.
These confirmation emails help both you and users make sure they haven’t made a typo. Here’s one of the great examples of subscription confirmation:
For your marketing team, capturing valid emails is essential as it increases the database quality and prevents your confirmation emails from getting into spam.
Pro tip: Don’t forget to engage subscribers to visit your socials also. To catch the reader’s eye, add some examples of the posts from your socials to the email you send.
Subject Line: Welcome to [Company]!
Subject Line: Your sign-up details for [Service]
Subject Line: Thank you for joining us. Let’s start jamming!
Pro tip: Along with sign-up details, you can provide some basic onboarding to your product or service, tell about basic functionality and mention that your support team is always ready to help.
Subject Line: Welcome to your [Company] membership
Subject Line: You’re in! Thanks for subscribing to [Newsletter]
Subject Line: Please confirm your subscription to [Company]
This is perhaps the trickiest type of confirmation email because letting go of a customer is not the most pleasant part of business. But remember that if they decide to cancel their subscription for whatever reason, a proper goodbye can play a vital role in their opinion about your company and brand.
Plus, there is always a chance that customers might reconsider their decision at any time in the future or have second thoughts while reading your cancellation email.
So inserting a button ‘Restart your membership’ at the end of an email is never a bad idea.
Pro tip: Just look at the YouTube marketing strategy for customers return. Highlighting the Premium plan advantages, they make the reader think twice about the subscription cancellation.
Subject Line: We’re sorry to say goodbye
Subject Line: Your [Company] subscription is canceled
Feedback confirmation emails are sent to users after they contact a company to resolve an issue with a service or leave a review or feedback. This type of email is more useful for customer support than marketing. Send a confirmation email in any given situation. It’s an excellent way of showing users that you care.
When customers leave an inquiry, they want to be sure that it was received and worked on, and they will be contacted as soon as their issue is resolved. Even though users might be prepared for your answer to take some time, don’t leave it too long. Otherwise, they will start looking for information elsewhere. Or worse, close your site and forget about your service.
An email can solve this problem.
If users leave feedback on your product or brand, it’s nice to send a thank-you email with confirmation that their review has been published.
Automated confirmation emails are an effortless gesture, really. Yet, they will be appreciated by your customers. They show them that you value the time they took to share their experience.
Email subject line: We received your inquiry!
Email subject line: Your opinion is important to us!
Email subject line: Thank you for reviewing [Item] on [Company]
Before we take off with instructions on how to actually set up a confirmation email, let’s knock down the confirmation email samples listed above.
1. Subject line
Please, keep in mind that email confirmations are very straightforward, so make sure their subject lines don’t digress from the topic. Try to find a balance between telling users what your confirmation email is about and being a little more creative.
Let’s have a look at five endorsed confirmation email subject lines that will result in higher open rates:
We suggest A/B testing a few options to choose those that work the best for your customers.
2. Greeting and thank you
That’s where personalization steps in. Simply greeting your customers by name and including “Thank you” will be a real game-changer, as it will make them feel appreciated and encourage more robust relationships (which are an eventual goal of this marketing activity).
3. Core content
This is the essential part of a confirmation email and a whole reason your subscribers are expecting one. Meticulously consider each element of the email’s body, depending on the product or service you provide.
What details are essential for a customer to get the job done?
If it’s getting too messy, our advice is to include the essential information on the subject in the email text and lead them back to the site to access their full booking or order details.
4. Redress information
While writing confirmation emails, try to think ahead of the users and anticipate their next steps by providing links to relevant landing pages they might be interested in, such as tips, FAQs, and instructions. Another possible option is to simply include your contact details in your confirmation emails so that they can reach you directly.
Feel free to choose one of these options or do a bit of both.
Pro tip: Adding an image of the purchased product to the email gives a customer a chance to double-check their order and personalizes their experience. If you send an event confirmation or a subscription confirmation email, you can add an image that represents your company, brand or resonates with your values.
It’s not mandatory, but images or other visual elements improve text readability.
And perhaps most importantly, any email (and a confirmation email is not an exception) should include an “Unsubscribe” button because they are required by spam policy and increase your email deliverability.
For example, in Dashly, you can’t send any email for your marketing automation unless it has an “Unsubscribe” option.
With a reliable marketing tool, you can configure an automatic sending of the email confirmation in no time. All you need is:
Let’s walk through the email set-up process step-by-step on the Dashly example.
Step 1. Decide where users conduct a trigger event on your website
As you already know, a confirmation email is sent to contacts who’ve completed a particular action, such as placing an order, booking a hotel room, etc. When they do so, they usually fill in the form or click the button, which becomes your trigger event for a confirmation email to be sent.
Examples of event names: user_registered, user_paid, booking_ticket1, user_subscribed. But you can name them whatever you want.
So, define where to show a lead capture message. Let it be an email subscription pop-up. By clicking the “I’m in” button of which, the website visitor should receive the confirmation email.
So the action is done, and the “subscribe_me” event is already in your CRM.
Time to create an email.
Step 2. Design confirmation email content
Dashly has a few confirmation email templates to choose from — welcome ‘thank you’ type emails to subscription cancellation ones. Plus, you can always create a confirmation email from scratch.
When done with that, continue customizing the content in the chosen confirmation template by filling in the fields.
Or, if you decide to create your unique email copy, check out our tips on how to create a top-notch email that boosts conversions.
Step 3. Choose a trigger event for your email
Now let’s go back to the event you chose.
If integrated with Dashly, you’ll easily find the event for confirmation in the list by typing it in the relevant field.
Don’t forget to set the time when the message will be sent. Here you have two options — either straight after the event is completed or after a certain period of time (after a time lag).
It’s better to set a 1-min timeout. Thus, the event trigger has enough time to work.
Step 4. Sending settings
To avoid sending another email to a customer that has already performed a required action (e.g. confirming their subscription) after receiving the first email, don’t forget to tick the “Don’t send again to those who have answered” box.
Step 5. Select a goal
At this step, you should choose a goal for your email — an event that you want a user to complete after they receive your confirmation.
Most commonly, goals for confirmation email campaigns are predefined by the information you include in your email body which presupposes that they complete a specific action that you embed into your email body while creating a copy.
Applying goals to your confirmation email will show you who opened it, clicked on the button, signed in, and perhaps equally importantly, who did not.
Now let’s sort out the goals that might be particularly useful for confirmation emails.
Set it as a goal for double opt-in subscriptions and other types of emails that provide clickable information such as links to events, landing pages with hot offers, articles from your blog posts that might be relevant to the user, and many more.
Let’s say you want to up-sell or cross-sell and provide a few related products in your confirmation email, depending on what the customer ordered. Usually, they come under titles like ‘Customers also bought’ or ‘You might also like’.
If you are a software developer or an online magazine, then you can insert a link or a button that routes users to the sign-in page of your service. By choosing the message goal ‘Signed in’, you will see how many users actually logged in after receiving a confirmation email.
A confirmation email that a customer gets after subscribing to a service or an online event can also contain a button or a link that activates the session. Simply put, users log in to the service or event and start using it by pressing the button included in a confirmation email.
Let’s say users left their emails to be on a waiting list for an online event or to get a demo version of the product. If you expect them to register through your confirmation email, then this goal can be particularly useful.
Step 6. Review your confirmation email campaign
Double-check all information to make sure everything is in its place. Give a name to your confirmation campaign and assign it to a suitable folder, so it won’t get lost.
At this step, you can also configure a sequence of confirmation messages and activate custom events for the previous messages of the sequence so that you’ll be able to choose them as trigger events for the next follow-up email.
Thus, defining all the scenarios of your marketing automation.
Step 7. Test, analyze, adjust
This one goes beyond the set-up process, but is a final and integral part of it. Without it, you won’t be able to evaluate your confirmation email campaigns. You can’t improve the result if you don’t know it, right? So set up analytics for your confirmation campaigns and track their success.
Your order confirmation emails don’t have to be mediocre and boring. On the contrary, they can be informative, supportive, and even bring smiles. In other words, it’s your chance to delight and build trustful, friendly relationships. Help users with the next step they need to take and guide them by their hand.
If you feel lost and have no idea where to start, don’t hesitate to use our confirmation email template! With slight adjustments and personalization, you’ll come up with something unique. Grab it here 👇
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A confirmation email is a triggered email sent to confirm that a user has successfully completed a specific action such as an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
Such email is an integral part of a marketing automation strategy.
An order confirmation email is an email sent soon after a customer makes an online purchase to reassure them the payment has gone through, and their order is being processed.
A confirmation email is essential because they reassure customers that an action they completed was successful, includes essential information, and directs them through their next steps. Additionally, they have high open and click-through rates, which you can use to your advantage — upselling or cross-selling.
Creating and configuring a confirmation email in Dashly, our conversational marketing platform, is simple and easy. Just follow our step-by-step guide, and you will get a well-structured email confirmation without losing any detail.
A confirmation email doesn’t have a strictly defined structure, and pre-designed confirmation email samples allow you to play around with it. Though there are some details required to include in your confirmation email template, such as information about a product, service or event ordered, subscribed, or registered for accordingly, delivery time, or the date of the event.
Dashly has a variety of ready-to-use confirmation email templates. Or, you can choose one of the confirmation email samples provided in this article and create your confirmation email template from scratch using a simple drag-and-drop interface of the software.
A confirmation email is usually sent automatically right after a customer completes an action that triggers an email confirmation. All you have to do is to set up a system to track customers’ behavior.
No, coding skills are not required, nor do you need to be a designer. With Dashly’s easy-to-use visual editor, you can quickly build your first confirmation email with minimal effort, even if you’ve never done this before. And for more inspiration, use our confirmation email templates.
Dashly is a conversational marketing platform that helps businesses connect to their customers. With our main features (chatbots, live chat, pop-ups), you can establish consistent productive communication, build trust, and, eventually, grow revenue.
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