How to create confirmation emails + 25 templates for your inspiration

Reading time: 27 minutes07.10.2021
How to create confirmation emails + 25 templates for your inspiration

Picture this. You are browsing an online store, fall in love with one of the items in stock, place your order, pay for it, and then… 

Silence. 

After a couple of hours of waiting and guessing, you’ll finally get a slight chill running up your back. And you will probably be asking yourself, “Did my order go through?” or “Have I just been scammed?” 

No doubt, this is an excellent script for an online purchase horror story. But if you are a business owner, you better not make it a reality for your customers. 

The good news is there’s an easy way to deal with it — a confirmation email.

Statistically, confirmation emails have one of the highest engagement rates, with an average of 60% open rates and 20% click rates

So, to help you raise your engagement rates and enhance relationships with customers, we collected 25 templates of confirmation emails for various occasions.

Pick those that suit your business, customize them and launch in a few clicks with Dashly 👇

Get your copy of 25 confirmation email templates and boost customer engagement

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Get your copy of 25 confirmation email templates and boost customer engagement

But first, let’s check if we’re on the same page regarding what such an email is.

Confirmation email is an automatic message sent soon after a user completes a specific action. Primarily, an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event.
It’s a powerful marketing, support and sales tool that will help you enhance your customer communication.

This is a confirmation email

confirm email template
One of the great examples of an email for event confirmation. Image source

There is so much buzz around this tool of marketing automation and for a good reason.

Why are confirmation emails are important

Confirmation emails have a great power to:

  • Reduce post-order anxiety 
    Simply by reassuring customers that whatever step they took, it turned out to be successful, and you are taking action to deliver the best experience and guide them through their next steps. 
  • Deliver important information
    Such as shipping details, booking dates, and directions, links to events a client has registered for, and also ways to contact you or find answers to questions they might be having. Without this information at hand, users will be left fumbling in the dark, and the whole process becomes less formal and potentially more complicated.
  • Update customers on the next possible steps
    Should they confirm their subscription or order? How and when will they get their order or sign in to the event they have registered for? How will they find your venue? And what should they prepare beforehand? 

And perhaps most importantly, confirmation emails can provide additional sales opportunities. 

For example, what can be more annoying for a customer and awkward for you than promotional emails hitting their inboxes every other day without any response? 

Luckily, confirmation emails can ease this situation for both customers and your marketing team. Then, depending on what they ordered, you can suggest a few related products they might be excited about.

Crate&Barrel marketing team created a perfect example of an order confirmation email. They send accurate product suggestions based on customer data that boost sales for the company.

confirmation email templates
One of example of successful email for order confirmation. Image source

Time to go through each of the different types of confirmation emails and the best examples you can use for your marketing activities. Stay tuned! 

Types of confirmation emails with 25 templates

Order confirmation emails template

An order confirmation email is an email that is sent after a customer completes a purchase. It reassures them that their order is successful and being processed. With confirmation of the key details, your customer isn’t left alone without any information whatsoever.

For example:

confirmation email address
One of great examples of a detailed email for order confirmation. Image source

It usually includes all the necessary details about the order itself, payment, shipping, and delivery. 

With order confirmation emails, customers can double-check and refer to it whenever needed. 

1. Thank you for your order email template

Subject Line: Thank you for shopping with [Store]!

Confirmation email:
Hello, [Name]
A great big thank you for shopping with [Company]! We're getting your order ready to be shipped, and we’ll notify you when it has been sent.
- View your order
- Visit our store
If you have any questions, 
reply to this email or contact us.
Use this template to create your own confirmation email in Dashly for free

2. Confirmation of the payment email template

Subject Line: We have received your payment!

Email: 
Hi there,
Thank you for using [Product}. Your payment of [price] has been successfully processed.
You can access your subscription details on your profile page.  If you have any questions, please visit our FAQ section or contact the Support Team.
- Take me to my profile
Best Regards, 
[Product] team
Use this template to create an email for order confirmation in Dashly for free

3. Purchase confirmation email template

Subject Line: Your [Store] order of [Product]

Confirmation:
Hello, [Name]! 
Thank you for shopping with us. You ordered [Product]. We’ll send a confirmation when your item ships.  
Details
 Order [Number]

Ship to
Name:
Address:
Order Total:  
View or manage your order
Customers who bought [Product] also bought:
- [Product 1]
- [Product 2]
Hope to see you again,
[Store] Team
Use this template to create a purchase confirmation email in Dashly for free

4. Shipping confirmation email template

Subject Line: Your [Store] order of [Product] has been shipped!

Confirmation emails:
Hello, [Name]! 
Your ordered [Product] has been shipped.
 Details
 Order [Number]

Arriving:
[Date] 

Track your package

Order details


Customers who bought [Product] also bought:
- [Product 1]
- [Product 2]
Hope to see you again,
[Store] Team
Use this template to create your own email for shipping confirmation in Dashly for free

5. Return request confirmation email template

Subject Line: Your [Item] return summary

Email: 
Hello, [Name]
We've accepted your return request of [Item]. As soon as we receive the item, we'll issue a refund to your original payment method.
Print return label & instructions
Check return status & refund status

Sincerely,
[Company]
Create the same confirmation email in Dashly for free and send it to users automatically

6. Order cancellation confirmation email template

Subject Line: Your order on [Company] is canceled

Confirmation:
Hello, [Name]
We've canceled your order [Item/Order Number].  We’re sorry it didn’t work out for you. You can find your order details below.
Order details
The good news is that we have lots of other great options for you!
New search

Your,
[Company]
Create the same email for cancellation confirmation in Dashly for free

Booking confirmation emails

You can send this type of confirmation emails to a customer that books a hotel room, a table at a restaurant, a flight, a tour, etc.

confirmation email templates
One of examples of an email to confirm booking. Image source

As is to be expected, the main goal of this email is to confirm the booking and deliver information about the time and place, together with any other necessary instructions. Reasonably enough, the client will be expecting such confirmation. 

Make sure you send all the necessary information in your booking confirmation emails:

  • Booking/reservation details (such as an identification code, date, and time)
  • Venue address 
  • Contact details in case they have special requests
  • Page to manage the booking 
  • Button to add it into a calendar (that’s a great bonus for them!)
  • Button to download a receipt or tickets (if they’re attending an event)

By including all this info, you make sure the booking confirmation emails serve their purpose — a person will get all the essential details.

7. Confirmation of the hotel reservation email template

Subject Line: Thanks! Your booking at [Hotel] is confirmed

Confirmation emails:
Thanks, [Name]!
Your booking in [Location] is confirmed.
[Hotel] is expecting you on [Date].
Check-in: Date, Time]
Check-out: Date, Time]
You’ll pay the property directly — [Hotel] handles all payments, so double-check below for more info
You can cancel for FREE until [Date, Time].
Make changes to your booking or ask the property a question 
in just a few clicks

Directions:
Phone: 
Email:
Create the same email for reservation confirmation in Dashly for free

8. Event ticket confirmation email template

Subject Line: [Event] ticket paid successfully! Check your ticket details.

Email:
Hello, [Name]! 
You have bought a ticket for a [Event].
The festival will begin at [Date, Time].
Place:
Address: 
You can find PDF files with your tickets attached to this email.
Please print them and show them at the entrance.
- Direct links
  Ticket
  Download
 - Your ticket info
  Number: 
  Category: 
- For scanning
   [QR-code]

If you have any questions, please contact our support

Have a great time, 
[Event] Team
If your strategy includes event marketing, create the same confirmation email in Dashly for free

9. Restaurant reservation confirmation template

Subject Line: Thank you for your reservation at [Restaurant]

Confirmation:
Hello [Name], 
Thank you for your reservation at [Restaurant].
We are expecting you on [Date, Time].
We are looking forward to your visit and hope you will have the best dining experience with us. 

Address:
Phone:

Get directions

See you soon, 
[Job position]
[Name]
If your marketing activities are mostly offline, you still can create the same confirmation email in Dashly for free

10. Appointment confirmation email template

Subject Line: Your appointment at [Company] is confirmed

Confirmartion emails:
Hi [Name], 
Thank you for choosing us! Your appointment with [Company] 
was confirmed. Please find the details of your visit below.

Confirmed time: 
Venue: 
Address: 
Service: 
Duration: 
Staff: 
Total pay: 

Add to your calendar
Change or cancel

Kind regards, 
[Company]
Create the same confirmation email in Dashly for free

11. Venue reservation confirmation template

Subject Line: Can’t wait to welcome you at [Venue]

Email:
Hi [Name], 
Your reservation at [Venue] has been confirmed. We are looking forward to providing you with the best service. 

Confirmed time: 
Address: 
Phone: 
Service: 
Duration: 
Total pay: 

Change or cancel your reservation

See you soon, 
[Venue]
Create the same confirmation email in Dashly for free

12. Car rental confirmation email template

Subject Line: You reserved a car at [Company]

Confirmation:
Hi [Name], 
Thank you for choosing us! Your car [Type] is reserved. 
Start date:
End date:
Pick-up address:
Total pay:
A few things you should know before you go:
- Have your credit card ready
- Have your deposit ready in cash
- Make sure your driver’s license is valid

Download your receipt here
Have a question? Contact us!

See you soon, 
[Company]
Create the same confirmation email in Dashly for free

Registration confirmation emails

Similar to a booking, registration confirmation emails are emails that users receive after registering for a specific event. Their main goal is to confirm the user’s participation and provide them with the event details. So, while setting up a triggered message for your marketing automation strategy, include the following details:

  • Event title
  • Event description
  • Date and time
  • Directions or a button to join the event (if it’s online). 

Additionally, you can place a countdown and a CTA button that offers to add the event to their calendar. These details are vital to customers, especially when it comes to online transactions. 

Here is an example of the registration confirmation email:

confirmation emails template
Create a similar registration confirmation email in Dashly for free and send it automatically. Image source

13. Email confirmation of the event template

Subject Line: You’re in! Here’s your [Conference] invitation

Confirmation emails:
You’re on the list for [Event]! 
Stay tuned for speaker announcements and the session schedule over the next few weeks.
We’ll send you details with instructions on how to join the event one day before we go live.
See you on [Date].

Add to your calendar

Best Regards, 
[Event] team
Create the same email for event confirmation in Dashly for free

14. Event link confirmation email template

Subject Line: Your Next [Webinar] in [Company] Confirmation

Hello, [Name]!
Thank you for registering for Your Next [Event] in [Company]. 
You can find information about the event below.

Date & Time: 

Event ID: 
You can cancel your registration at any time.

How to join?
Join via Zoom
If the button above does not work, paste this into your browser: [link]

Thank you,
Your [Company] Team
Create the same confirmation email in Dashly for free

Subscription confirmation email templates

Subscription confirmation emails are usually sent to users after they sign up for newsletters or services. They can be sent as welcome emails thanking your new subscribers, or as a double opt-in to confirm their wish to be included in the list. It should be an essential point in the list of your marketing activities and customer communication.

These confirmation emails help both you and users make sure they haven’t made a typo. Here’s one of the great examples of subscription confirmation:

email cofirmation templates
Make confirmation emails an integral part of your marketing automation in Dashly for free. Image source

For your marketing team, capturing valid emails is essential as it increases the database quality and prevents your confirmation emails from getting into spam.

Pro tip: Don’t forget to engage subscribers to visit your socials also. To catch the reader’s eye, add some examples of the posts from your socials to the email you send.

15. Thank you for your subscription email template

Subject Line: Welcome to [Company]!

Hi, [Name]

Thanks for signing up for [Service] — we’re thrilled to have you on board. You can refer to our FAQs here or our user manual here.

Sincerely yours,
[Company] Team
Create the same email to thank users for subscription in Dashly for free and send it automatically

16. Confirmation of the sign up email template

Subject Line: Your sign-up details for [Service]

Hi [Name],
 
Your account on [Service] has been successfully created. Now you can sign in to see the content you have access to.

Your login: 
Password: 

Login page

Sincerely yours,
[Service] team
Create the same confirmation email in Dashly for free and make it an integral part of your marketing automation strategy

17. Confirm service activation email template

Subject Line: Thank you for joining us. Let’s start jamming!

Hi [Name],

Welcome to [Service]! Fun to use, [Service] is [an online application designed for teams to work together]. Try it out with for:
- [Brainstorms: explore, share, and build on each other’s ideas].
- [Infographics: visualize systems, processes, prototypes].
- [Workshops: make business meetings more engaging].
To activate your account, please press the link below

Start jamming!
Create the same email to confirm service activation in Dashly for free

Pro tip: Along with sign-up details, you can provide some basic onboarding to your product or service, tell about basic functionality and mention that your support team is always ready to help.

18. Online magazine subscription confirmation email template

Subject Line: Welcome to your [Company] membership

[Name], we’re glad you’ve started your membership and excited to start delivering the best content.

Here’s a recap of what you’re getting:
[Read add-free]
[Access all stories]
[Control your experience]
 
Start exploring
 
Your username: 
Billing date: 
Subscription: [price]
Create the same confirmation email in Dashly for free and make it a part of your marketing automation strategy

19. Confirming newsletter subscription email template

Subject Line: You’re in! Thanks for subscribing to [Newsletter]

Hello, [Name]!
Today is a great day. You’ve joined our [Newsletter]. 
You now have access to the best newsletter covering [business, tech, and finance]. 
 
See you in your inbox tomorrow morning!
Here’s what to expect:
[Economy news]
[Tech News]
[Business processes]
[Investing]
 
Cheers, 
[Newsletter] Team
Create the same email to confirm newsletter subscription in Dashly for free

20. Double opt-in confirmation email template

Subject Line: Please confirm your subscription to [Company]

Hi [Name],

Thanks for signing up. To get you started, please confirm your email address. To do so, click on the button below. It will take you just a few seconds.

Yes, add me to the list

If you didn’t submit your email address to join our subscriber list, just ignore this message.

Best regards,
[Company] team
Make sure customers activated your service with this confirmation email template in Dashly for free

Cancellation automated confirmation emails

This is perhaps the trickiest type of confirmation email because letting go of a customer is not the most pleasant part of business. But remember that if they decide to cancel their subscription for whatever reason, a proper goodbye can play a vital role in their opinion about your company and brand. 

Plus, there is always a chance that customers might reconsider their decision at any time in the future or have second thoughts while reading your cancellation email.

So inserting a button ‘Restart your membership’ at the end of an email is never a bad idea.

Try to create the same confirmation email in Dashly for free. Image source

Pro tip: Just look at the YouTube marketing strategy for customers return. Highlighting the Premium plan advantages, they make the reader think twice about the subscription cancellation.

21. Confirming unsubscription email template

Subject Line: We’re sorry to say goodbye

Hi, [Name]
As you requested, we've canceled your membership effective [Date].
But we'd love to have you back. If you change your mind, you can restart your membership anytime, and we’ll be happy to deliver you the best experience.

Restart your membership

Your [Service] Team
Return your customers with this confirmation email template in Dashly for free. It’s a simple, yet great marketing strategy

22. Confirming newsletter unsubscription email template

Subject Line: Your [Company] subscription is canceled

Hello [Name],
Your subscription to [Company] is canceled. If you would like to renew your subscription, please press this link, and we’ll be happy to deliver you the best news straight to your inbox!

Restart your subscription
Yours,
[Company]
Create the same confirmation email in Dashly for free

Feedback confirmation email

Feedback confirmation emails are sent to users after they contact a company to resolve an issue with a service or leave a review or feedback. This type of email is more useful for customer support than marketing. Send a confirmation email in any given situation. It’s an excellent way of showing users that you care.

However, your marketing and sales teams can use feedback to enhance their strategy and work with potential customers’ doubts.

Here’s what it looks like:

confirming email sample
Create a similar confirmation email in Dashly for free. Image source

When customers leave an inquiry, they want to be sure that it was received and worked on, and they will be contacted as soon as their issue is resolved. Even though users might be prepared for your answer to take some time, don’t leave it too long.  Otherwise, they will start looking for information elsewhere. Or worse, close your site and forget about your service.

An email can solve this problem.

If users leave feedback on your product or brand, it’s nice to send a thank-you email with confirmation that their review has been published. 

Automated confirmation emails are an effortless gesture, really. Yet, they will be appreciated by your customers. They show them that you value the time they took to share their experience.

23. Received inquiry confirmation email template

Email subject line: We received your inquiry!

Hello [Name],
 
Thank you for reaching us. We are already working on your inquiry. And will get back to you within [days/hours]. 
In the meantime, feel free to check our FAQ section.
 
Thank you for your patience, 
[Company] Support Team
Let customers know their inquiry is in work with this confirmation email template in Dashly for free
24. Thank you for your feedback confirmation email template

Email subject line: Your opinion is important to us!

Hello [Name],
 
Thank you for your feedback! We really appreciate it since we’re always looking for ways to improve our [product/service].
 
Best, 
[Company] Team
Show customers their opinion about your service and work are valuable with this confirmation email template in Dashly for free
25. Review confirmation email template

Email subject line: Thank you for reviewing [Item] on [Company]

Thank you, [Name]
Your latest product review is live on [Company]. Both customers and our team appreciate the time you took to share your experience.

Read your review

Sincerely,
[Company]
Let a customer know you’re open to any feedback with this confirmation email template in Dashly for free

Before we take off with instructions on how to actually set up a confirmation email, let’s knock down the confirmation email samples listed above. 

Writing confirmation emails: structure and tips

1. Subject line

Please, keep in mind that email confirmations are very straightforward, so make sure their subject lines don’t digress from the topic. Try to find a balance between telling users what your confirmation email is about and being a little more creative. 

Let’s have a look at five endorsed confirmation email subject lines that will result in higher open rates:

  • Your [Company] Order Confirmation [Number] — detailed and useful
  • Good news! We’ve got your order! — positive and friendly
  • Thanks for signing up! Verify email now — instructive and straightforward
  • Psst! You’re in [Event]— funny and encouraging
  • [Company] Appointment confirmation — straight to the point

We suggest A/B testing a few options to choose those that work the best for your customers.

2. Greeting and thank you

That’s where personalization steps in. Simply greeting your customers by name and including “Thank you” will be a real game-changer, as it will make them feel appreciated and encourage more robust relationships (which are an eventual goal of this marketing activity).

3. Core content

This is the essential part of a confirmation email and a whole reason your subscribers are expecting one. Meticulously consider each element of the email’s body, depending on the product or service you provide.

What details are essential for a customer to get the job done?

If it’s getting too messy, our advice is to include the essential information on the subject in the email text and lead them back to the site to access their full booking or order details.

4. Redress information

While writing confirmation emails, try to think ahead of the users and anticipate their next steps by providing links to relevant landing pages they might be interested in, such as tips, FAQs, and instructions. Another possible option is to simply include your contact details in your confirmation emails so that they can reach you directly.

Feel free to choose one of these options or do a bit of both.

Pro tip: Adding an image of the purchased product to the email gives a customer a chance to double-check their order and personalizes their experience. If you send an event confirmation or a subscription confirmation email, you can add an image that represents your company, brand or resonates with your values.
It’s not mandatory, but images or other visual elements improve text readability.

And perhaps most importantly, any email (and a confirmation email is not an exception) should include an “Unsubscribe” button because they are required by spam policy and increase your email deliverability.

For example, in Dashly, you can’t send any email for your marketing automation unless it has an “Unsubscribe” option.

How to set up a confirmation email in practice

With a reliable marketing tool, you can configure an automatic sending of the email confirmation in no time. All you need is: 

  • an “event name” assigned to the user action (purchase, subscription, booking, etc.) on the website after which you want to send email for any event confirmation; 
  • email sending tool integrated with your CRM to record those events and send email; 
  • and confirmation email design and copy.
Here is how you can send confirmation emails with Dashly email builder.

Let’s walk through the email set-up process step-by-step on the Dashly example. 

Step 1. Decide where users conduct a trigger event on your website

As you already know, a confirmation email is sent to contacts who’ve completed a particular action, such as placing an order, booking a hotel room, etc. When they do so, they usually fill in the form or click the button, which becomes your trigger event for a confirmation email to be sent. 

Examples of event names: user_registered, user_paid, booking_ticket1, user_subscribed. But you can name them whatever you want.

pop-up scenario for triggering email confirming template sending event
  • If it is your customer already, their email is already on the lead card. Thus, you don’t need to create email capture forms to send a confirmation when customers click the “buy” or “pay” buttons. 
  • If it’s a new website visitor, you need to get the contacts first. For this, business uses lead capture forms, lightbox pop-ups, chatbots. You send confirmation only when website visitors fill out that form with the email and click the target button. 

So, define where to show a lead capture message. Let it be an email subscription pop-up. By clicking the “I’m in” button of which, the website visitor should receive the confirmation email.

confirmation emails examples
A visitor clicking the button is the trigger event for sending an email confirmation. Set up your own triggered message with Dashly, 7 days of free trial.

So the action is done, and the “subscribe_me” event is already in your CRM. 

Time to create an email.

Step 2. Design confirmation email content

Dashly has a few confirmation email templates to choose from — welcome ‘thank you’ type emails to subscription cancellation ones. Plus, you can always create a confirmation email from scratch.

email confirmation
Confirmation email can easily be set up in the Dashly admin panel, just choose one of the templates. Sign up to try.

When done with that, continue customizing the content in the chosen confirmation template by filling in the fields.

email confirmation examples
With Dashly, you can customize your confirmation emails however you want.

Or, if you decide to create your unique email copy, check out our tips on how to create a top-notch email that boosts conversions.

Step 3. Choose a trigger event for your email

Now let’s go back to the event you chose.

If integrated with Dashly, you’ll easily find the event for confirmation in the list by typing it in the relevant field.

confirmation email
Triggers are vital, so the right user gets confirmation emails on the right time.

Don’t forget to set the time when the message will be sent. Here you have two options — either straight after the event is completed or after a certain period of time (after a time lag). 

It’s better to set a 1-min timeout. Thus, the event trigger has enough time to work.

Step 4. Sending settings

To avoid sending another email to a customer that has already performed a required action (e.g. confirming their subscription) after receiving the first email, don’t forget to tick the “Don’t send again to those who have answered” box.

confirm email sample
Confirm sending setting to avoid irritation among your audience.

Step 5. Select a goal

reservation confirmation email

At this step, you should choose a goal for your email — an event that you want a user to complete after they receive your confirmation.

Most commonly, goals for confirmation email campaigns are predefined by the information you include in your email body which presupposes that they complete a specific action that you embed into your email body while creating a copy. 

Applying goals to your confirmation email will show you who opened it, clicked on the button, signed in, and perhaps equally importantly, who did not.

Now let’s sort out the goals that might be particularly useful for confirmation emails.

  • Clicked on the link in the message

Set it as a goal for double opt-in subscriptions and other types of emails that provide clickable information such as links to events, landing pages with hot offers, articles from your blog posts that might be relevant to the user, and many more.

  • Made on order 

Let’s say you want to up-sell or cross-sell and provide a few related products in your confirmation email, depending on what the customer ordered. Usually, they come under titles like ‘Customers also bought’ or ‘You might also like’.

  • Signed in 

If you are a software developer or an online magazine, then you can insert a link or a button that routes users to the sign-in page of your service. By choosing the message goal ‘Signed in’, you will see how many users actually logged in after receiving a confirmation email.

  • Session started

A confirmation email that a customer gets after subscribing to a service or an online event can also contain a button or a link that activates the session. Simply put, users log in to the service or event and start using it by pressing the button included in a confirmation email.

  • Registered 

Let’s say users left their emails to be on a waiting list for an online event or to get a demo version of the product. If you expect them to register through your confirmation email, then this goal can be particularly useful.

Step 6. Review your confirmation email campaign

Double-check all information to make sure everything is in its place. Give a name to your confirmation campaign and assign it to a suitable folder, so it won’t get lost. 

confirmation email examples

At this step, you can also configure a sequence of confirmation messages and activate custom events for the previous messages of the sequence so that you’ll be able to choose them as trigger events for the next follow-up email.

Thus, defining all the scenarios of your marketing automation.

Step 7. Test, analyze, adjust 

This one goes beyond the set-up process, but is a final and integral part of it. Without it, you won’t be able to evaluate your confirmation email campaigns. You can’t improve the result if you don’t know it, right? So set up analytics for your confirmation campaigns and track their success.

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Your order confirmation emails don’t have to be mediocre and boring. On the contrary, they can be informative, supportive, and even bring smiles. In other words, it’s your chance to delight and build trustful, friendly relationships. Help users with the next step they need to take and guide them by their hand. 

If you feel lost and have no idea where to start, don’t hesitate to use our confirmation email template! With slight adjustments and personalization, you’ll come up with something unique. Grab it here 👇

Reduce post-order anxiety and build trust to your brand with confirmation emails

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Reduce post-order anxiety and build trust to your brand with confirmation emails

FAQ

What is a confirmation email?

A confirmation email is a triggered email sent to confirm that a user has successfully completed a specific action such as an in-store purchase, a booking, a subscription to a newsletter or online magazine, or registration for an event. 
Such email is an integral part of a marketing automation strategy.

What is an order confirmation email?

An order confirmation email is an email sent soon after a customer makes an online purchase to reassure them the payment has gone through, and their order is being processed.

Why do I need a confirmation email?

A confirmation email is essential because they reassure customers that an action they completed was successful, includes essential information, and directs them through their next steps. Additionally, they have high open and click-through rates, which you can use to your advantage — upselling or cross-selling.

How do I write a confirmation email?

Creating and configuring a confirmation email in Dashly, our conversational marketing platform, is simple and easy. Just follow our step-by-step guide, and you will get a well-structured email confirmation without losing any detail.

What to include in a confirmation email?

A confirmation email doesn’t have a strictly defined structure, and pre-designed confirmation email samples allow you to play around with it. Though there are some details required to include in your confirmation email template, such as information about a product, service or event ordered, subscribed, or registered for accordingly, delivery time, or the date of the event.

Where do I find a confirmation email template?

Dashly has a variety of ready-to-use confirmation email templates. Or, you can choose one of the confirmation email samples provided in this article and create your confirmation email template from scratch using a simple drag-and-drop interface of the software.

When do I send a confirmation email?

A confirmation email is usually sent automatically right after a customer completes an action that triggers an email confirmation. All you have to do is to set up a system to track customers’ behavior.

Do I need coding skills to set up a confirmation email?

No, coding skills are not required, nor do you need to be a designer. With Dashly’s easy-to-use visual editor, you can quickly build your first confirmation email with minimal effort, even if you’ve never done this before. And for more inspiration, use our confirmation email templates.

Dashly is a conversational marketing platform that helps businesses connect to their customers. With our main features (chatbots, live chat, pop-ups), you can establish consistent productive communication, build trust, and, eventually, grow revenue.

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