Life is cyclical. Fashion changes every couple of years, so no wonder that trends that were popular in the 1990s come back in 2021. The same is about marketing.
Recently we’ve found the ‘On Advertising’ by Ogilvy (which was published in the 1960s). David Ogilvy is also known as Father of Advertising – he was a British advertising executive known for his emphasis on creative copy and campaign themes, founder of the agency of Ogilvy & Mather. The tips he gives correspond with what we read in modern articles and books. Try to guess which is which!
Trend from 1960s or modern research?
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