6 trends in marketing, support, and sales you need to follow in 2022

Reading time: 22.12.2021
6 trends in marketing, support, and sales you need to follow in 2022

Trend #1 Instant communication with users via chatbot, messengers, and live chat

Customers expect personalized communication with companies, support at any time of the day. They want to do it via convenient channels: social media, messengers, email, or a website chat. 

If you can’t offer this experience, no one would like to buy from you. 

Just look at the growing number of brands that want to interact with their customers and offer the best service 24/7:

Statistics marketing
Image source. Learn how you can benefit from website chatbot with Dashly

One of the hottest 2022 trends is to offer instant communication with your customers where it’s more comfortable for them. According to Drift Survey

  • There is 2x growth from last year of customers’ expecting an immediate response in social media. 
  • At the same time, stats say about a 20% growth of customer frustration with access to basic business information.

And up to 27% growth of disappointment with old school lead forms.

Marketing trends
Image source

How to overcome these customers’ frustrations? 

  1. Provide omnichannel and fast communication, where you can interact proactively with your buyers. 
  2. Keep these interactions’ data in one place. Thus, any marketing, sales, or support manager in your company understands the context and problems of the client.

Trend #2 Marketing and sales work together as one team

The marketing goal is to collect as many leads as possible. The sales goal is to close as many deals as possible. 

Do you notice a contradiction? While the marketing team is trying to bring more leads to sales, sales cannot close deals with those leads cause the last aren’t ready to buy.

According to a Hubspot study, only 7% of salespeople note the very high quality of leads they recieve from marketing.

In 2022, it’s crucial to increase alignment between sales and marketing teams. Both teams should:

  • work together, 
  • explore each other’s processes,
  • explore users journeys and create personas to target the right users,
  • establish a definition of a sales-ready lead,
  • set the same organizational goals,
  • build together a sales funnel where everyone can see how leads convert to buyers.

This alignment will improve the overall quality of leads by joining forces to target the right people with the right message. Companies with strong marketing & sales alignment get 20% annual revenue growth.

Trend #3 Chatbot as the best tool for sales growth

According to Forbes research, chatbots increased sales by an average of 67%, with 26% of all sales starting through a chatbot interaction. Adding a chatbot to your website could positively impact your funnel.

Chatbot can:

But despite this, only 47% of companies use chatbots as marketing and sales tools.

Chatbot in marketing

We’ve run research and found out that 17 out of 30 companies use a live chat on their website to communicate with customers. And only 3 of these 17 launched a chatbot. The rest of the companies offer to contact their audience via email or phone. And just 7% prefer chatbot for lead capturing.

conversational marketing channels
Read the entire research

Despite the outstanding efficiency of conversational marketing tools, many companies haven’t implemented them yet. When online stores, online services, software providers convert website visitors into customers, others still ignore the benefits of the automated workflow of a chatbot, live chat, trigger messages on the website.

Dmitry
Dmitry
Dashly’s CEO

Trend #4 Sales managers use chatbots and messengers as main sales channels

82% of website visitors are more likely to convert into customers after talking to a sales manager in a live chat. The goal of this conversation is not to support them only. It is an excellent way to ask qualifying questions, find out the customer’s pain points, and carefully guide them throughout the whole selling process.

So, how do companies use chatbots for sales:

  • On average, response in a live chat takes less than 10 minutes.
  • But during the research, the Dashly team noticed only one try to qualify leads during a conversation in a live chat.
conversational marketing
Read the entire research

We found out that, on average, customers have to wait for 1.5 hours for a sales manager call. Besides, many calls stay unreplied, and the sales team spends a vast amount of time for nothing. 

The solution: communicate with customers while they are at the website in chat or messengers.

Trend #5 Proactive support

Due to the COVID-19 pandemic, the world has moved to digital by the minute. As a result, online business support managers have faced an increased number of customer requests. At the same time, there is still an intention to stay personal with customers and offer support 24/7.

73% of support leaders say customer expectations of excellent service are rising, but only 42% are confident they’re meeting those expectations.

Intercom survey

How to stay personal if you have more requests than ever before and can’t endlessly scale your support team? The solution: proactive support.

78% of support leaders are keen to move from a reactive to a proactive approach, but only 26% know how to do that.

Proactive support is about predicting customer issues before they appear. For example, sending messages to a customer at every stage of the funnel, providing some tips for a better experience, or creating FAQs and a knowledge base. Proactive customer support is essential, as users will feel your care and are more likely to be loyal to your company.

Find out how the FinTablo’s financial accounting platform team used Dashly chatbot for:

  • proactive customer support,
  • onboarding to new features,
  • collecting feedback from beta testers,
  • lead qualification and segmentation.

Trend #6 Chatbot as a way to reduce customer support workload

From the previous chapter, you remember about the support team suffering from increasing numbers of customer requests. Just imagine a ready-to-play client waiting for an urgent problem solution when your agents spend time answering easy questions. That’s how businesses lose customers.

Is there an opportunity to solve this issue without scaling the team?

Sure. Businesses tend to use chatbots for this goal. Every company has a pool of frequently asked questions. Save your agents time with a chatbot answering them instantly.

There is how a chatbot can answer your website visitor questions. Here you’ll find a template to easily launch a FAQs handling workflow on your website

60% of support leaders who adopt chatbots to their support system report an improvement in resolution times, and 30% report an increase in customer satisfaction, more than those who don’t use chatbots.

But FAQ is just the tip of the iceberg of how businesses use chatbots to improve team performance and customer service.

Chatbots are perfect for:

Go-to plan to boost sales in 2022

Here are the best practices on how companies achieved this in 2021:

  • Align your marketing and sales team together with professional lead qualification.
  • Provide instant support. Don’t make your customers wait for an agent’s reply.
  • Be proactive in communication with website visitors. Offer help before they actually meet an issue.

It’s easy. You don’t even need a developer. Just launch a chatbot on your website to make it all real in the first quarter of 2022.