What is Chatbot Marketing?

Chatbot marketing is the use of automated chatbots to engage with customers and prospects in order to increase sales, build brand loyalty, and provide customer service on websites, messengers, and social platforms.

Chatbots are computer programs that simulate a personalized conversation with a human. They became an integral part of the marketing process as a tool to:

• collect, qualify leads, and pass to sales only the hot ones;
• help complete purchases;
• proactively engage in conversation;
• personalize product recommendations and the customer experience on your website;
• transfer customer data to CRM and other services automatically;
• collect customer info for agents to hit sales targets faster;
• answer user questions in chat without agents;
• onboard users;
• collect feedback.

This way you automate marketing team processes and save their time to focus on strategy tasks instead.

Marketing chatbot examples

Chatbot marketing can be used in many ways. Here are examples of how Dashly clients use chatbot marketing in SaaS, EdTech, and eCommerce:

Lead capture chatbot helped SkillFactory online school boost CR to paid up to 44%

The chatbot marketing strategy on the "Data Science: Advanced course" page targeted skilled users ready to work in the field. The chatbot's job was to make it clear that the visitor came to the right place to meet their goals and boost skills.

The chatbot offered a free career guide to motivate leads to share their contacts:

Sign up to launch your chatbot.

A chatbot collected 1152 hot leads for an online video school

To bring visitors to purchase faster, online school marketers decided to qualify them on the website. They wanted leads with full information to reach the sales managers, so when calling they could offer the most relevant solutions. The company launched a Dashly chatbot on the website:

The qualifying chatbot goal was to:

• engage visitors in conversation;
• ask qualifying questions;
• collect phone numbers.

Qualification chatbot brought a software company +12% orders growth

Every visitor of the blog had the option to chat with a bot and grab a lead magnet 30 seconds into the session.

Lead qualification chatbot on the KVR blog. Sign up to build yours.

Customer assistant chatbot helped a B2B SaaS platform get +70% conversion into signup

Before working with a Dashly personal manager, only 20% of visitors were signing up to the platform. We suggested running a chatbot campaign instead of triggered messages in live chat to increase signup conversion.

The chatbot campaign helped:

• prompt users about the value of the platform;
• remind them to sign up first.

Here is how it looked:

This chatbot informed website visitors about company products and led them to the right page.

+2.5% revenue in a month with a popular products chatbot

When a customer was in a certain catalog section of the "He&She" sex-shop, we offered them a popular product in that section. To understand how the tool affected product choice, we ran an A/B test.

Product recommendation chatbot launches when visitors enter a relevant e-store category.

Great examples to follow. There are two ways to achieve such results: hire a developer or marketer to build a chatbot, or build it yourself without a line of code in the Dashly visual builder. 👇

How to create a chatbot for free

You don't need a developer. Dashly provides a visual builder and ready-made templates inside the custom chatbot product, so you can design a chatbot flow in 10 minutes.

1. Define your goal: collect feedback, capture leads, notify about updates, recommend products.
2. Open the chatbot section on the Dashly platform. If you're new to chatbots, start with a template.
3. Edit the chatbot flow to fit your needs.
4. Set up triggers, timeouts, and audience.
5. Check that the new scenario doesn't interrupt others on your website. Read the short configuring guide.
6. Test and launch.
7. Track conversion and revenue growth. If results aren't good enough, adjust the audience, offer, or timeout. Step by step, analyze visitor interaction with your messages and fix the bottlenecks.