The company’s revenue directly depends on the activity of webmasters working on the platform. The marketing team was looking for ways to increase user activation and motivate webmasters to post faster. So, the company chose Dashly.
Here are the results after launching our product:
The company is a CPA network of affiliate bank programs, microfinance institutions, insurance, and law companies. Overall, 200+ financial advertisers in the banking sphere.
The company works in the b2c and b2b segments. In this case study, we’re considering the b2b direction.
Traffic: 7000 (52% mobile; 48% desktop)
Segment in question: b2b
Sign ups per month: 600
Channels for attracting webmasters: SEO, online advertising
Integrations: CRM, WhatsApp, Telegram
The company’s client path looks like this:
The company’s revenue directly depends on how actively webmasters place offers. Applications from referral links are their key metric.
Imagine: a person has signed up on the website but couldn’t understand how your product works. Most likely, the user will try to figure it out on their own, but will soon lose interest and turn into a “sleeping” client. But you can avoid it by offering your clients to learn more about the product right away.
So we set up an onboarding chatbot in the webmaster’s dashboard. Its main task is to push registered users into placing the first referral link.
Steps of an onboarding chatbot:
In addition to onboarding itself, this scenario motivates a user to interact with the platform and reduces the time between signing up and user activation.
Thanks to the chatbot, a new сompany’s user:
When a user signs up to their account, a chatbot engages them in the conversation. It greets them and clarifies whether the user has experience in earning money with CPA networks or in other related areas.
The information is recorded as the client’s properties. According to these properties, the company’s team can segment their lead database and customize trigger messages for a specific type of users.
Depending on the experience and the traffic sources the webmaster works with, the chatbot sends:
When a user gets tips and ready-made tools, they quickly start working with the service. In our case, they start making money on their own and bring in the company’s revenue.
The company has a grading system for webmasters: they receive bonuses depending on the number of applications coming from their offers. There are separate advantages for self-employed and individual entrepreneurs.
Also, there’s a shop available for all webmasters, where they can exchange bonus points for valuable gifts.
When a user is qualified and has received all necessary materials for work, the chatbot tells them about the platform’s benefits.
If chatbot set-up seems too complicated to you, or you just need inspiration, grab our playbook with chatbot campaigns for SaaS businesses.
Adapt these campaigns to your product or service and implement with Dashly.
The company tracks applications and their sources in a custom-made CRM system. To evaluate the chatbot’s effectiveness, the company compared the data for April and May, 2022 with the same period when no chatbot was used. So it turned out that:
The company also launched chatbots with new offers from various financial companies. It attracts the attention of the webmasters and helps inform them about current promotions quickly.
Using chatbots, the company shares other important information as well. For instance, on the benefits for self-employed webmasters.
With the help of the company’s tools, webmasters can create their own showcases of offers. A showcase is a separate page where a webmaster places offers from several financial institutions at once.
People get to the showcase page via a direct link, choose a suitable offer, and follow the link to the bank’s website.
In addition to chatbots, our client has implemented other Dashly tools on their website. With their help, the company:
Our client’s product requires certain skills. So a user may have a question at any stage of work. Prompt communication with customers helps to retain more users. To do this, our client’s team has integrated a live chat from Dashly into their customer support system.
The live chat is integrated with the company’s messengers and social networks, so webmasters can choose where to direct their questions.
It is also convenient for the support team: agents sort out all requests in a single window, not switching between tabs. Thanks to the integration, the support team doesn’t miss any questions and quickly responds to the user.
According to our internal analytics, the company’s team tracks:
The company regularly launches pop-ups with new offers from various financial companies. They also use pop-ups to send out service messages, reminders, and tips for using the platform.
The company has set up triggered messages in the live chat. They notify the webmaster about individual offers from partners.
Unlike pop-ups, these messages appear in a live chat widget. Some users respond better to this type of communication.
Tools that the user interacts with directly on the platform are a good move. But they cannot reach out to those who have left the website.
Such users are perfectly retained by email newsletters. The company runs triggered email campaigns for different scenarios:
The company’s team monitors the effectiveness of communication using data from Dashly and their custom-made CRM system.
Comparing the two periods when all the tools were active and the same period before their launch, the company analyzes the dynamics of applications and user revenue.
Through this analysis, our client has found that:
The company’s business goals for the near future are to increase the active lead database, segment users more precisely, and establish more personalized communication with the customers.
With the help of Dashly, the client plans to:
Join the ranks of happy Dashly users. You get access to:
— convenient visual builders for users with no coding skills;
— ready-to-use templates for chatbots and triggered messages;
— friendly and responsive support team that is ready to help you with any issue in no time;
— 7 days of free trial to test full platform’s functionality.