70% of leads book meetings without managers: How Dashly transformed client’s demo funnel and delivered 568% ROMI

Getting people to sign up is only half the battle.

The real challenge? Getting them to reply. To book. To show up.

This is the exact problem InfluADS faced. It’s a MarTech platform helping marketers launch influencer campaigns and track performance.

Their team was generating solid inbound traffic, but too many leads stalled at sign-up. They needed a faster, more structured way to convert interest into meetings — without burning out their sales team.

Challenge: Sign-ups weren’t converting to meetings, and manual outreach couldn’t keep up.

Solution: Launch a demo funnel and use Dashly’s AI tools to qualify, nurture, and book meetings on autopilot.

Results that speak for themselves:

Company

Meet InfluADS, a MarTech platform for influencer marketing. Marketers use it to find relevant bloggers, buy placements, and track analytics across their paid campaigns.

The target audience is digital marketing managers and paid traffic specialists aiming to scale campaigns with the right creators and prove ROI.

And our main hero is Ann, InfluADS’ CMO, who was eager to bring in more revenue to the team, yet she saw a problem.

Every month, hundreds of new users would come. Yet too many stopped at sign-up. They never booked a meeting. And meetings are crucial. When InfluADS managers establish personal contact with a new user, they are more likely to activate, see the real value of the platform, and get a paid subscription. 

The team tried to reach out manually (via email or calls) but the results were underwhelming. 

It was clear: just trying to contact after a sign-up wasn’t working. Ann was looking for a smarter, faster, and more structured way to turn leads into sales calls. And that’s when she brought in Dashly.

Challenge

Before Dashly, InfluADS relied on a basic sign-up funnel. Once users created an account or deposited a small test budget, managers manually reached out to convert them into paying customers. It looked like this:

User signs up → A manager messages or calls → Offers a product demo → Tries to close the deal

But the process had cracks.

Very few leads actually replied. The managers’ work was unstable — some leads were lost. Time-to-contact lagged. And there was no way to prioritize high-quality leads. As traffic grew, conversion didn’t follow.

Ann’s goal was clear:

• Increase inbound revenue;
• Book more demo meetings;
• Do it all without hiring more salespeople.

Solution

We got on a call with Ann, discussed the bottlenecks in InfluADS’ inbound flow, and quickly realized one thing — Dashly definitely could help.

First, we rebuilt their entire inbound funnel

Until then, the only path to conversion came after registration. But together, we launched a full demo funnel on the website, giving visitors an opportunity to engage earlier — while intent was still high.

Next, we introduced a structured lead qualification framework with three tiers:

• Tier A and Tier B — both are MQLs, differentiated by factors like business type and marketing budget.
• Tier C — non-MQLs that don’t fit the ideal profile.

Each tier was routed into separate CRM funnels. That allowed managers to focus their efforts on high-potential leads, while lower-priority leads were handled with automation.

To bring this new funnel to life, we added a full suite of AI-driven tools that made lead communication structured, scalable, and consistent across channels. Here are the tools we used to enhance InfluADS funnel:

• Qualification quiz: Segments leads into tiers and determines if they meet MQL criteria.
• Smart meeting booking: Instantly offers a calendar to MQLs who are ready to talk.
• AI SDR: Nurtures and books meetings with MQLs 24/7 — across the site, email, and messengers.
• AI support agent: Answers product-related questions from potential clients and only escalates to customer service agents when needed.

And it worked. The new funnel didn’t just free up the sales team’s time, it prioritized high-quality leads and streamlined the booking process.

This brings in tangible results:

• 59% of all leads in the Tier A funnel come from Dashly tools;
• 22% of Tier B leads are from Dashly;
• 70% of MQLs book meetings automatically, without a manager’s involvement.

It’s a scalable, structured system — one that no longer relies on chasing every lead manually. Now, Ann’s team meets the right customers at the right time, with the right message.

Results

The new demo funnel built with Dashly turned into a powerful growth engine for InfluADS.
Ann’s team didn’t just improve their process — they saw real, measurable outcomes:

By automating qualification, routing, and nurturing, Ann’s team scaled their inbound performance — without adding extra headcount or overloading managers.

Here’s how Ann described the impact:

Want the same results? Book a demo — and let Dashly work for you.

Want to increase the number of meetings and boost revenue of your inbound funnel? Dashly will help

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