What is Messenger Chatbot?

A software program that is integrated into a messenger that is programmed to have a two-way conversation with your visitors.
Messenger Chatbot is integrated into messaging applications such as Facebook Messenger, WhatsApp, etc. These bots understand what was asked and formulate the response in the way a human would develop it. The focus of these bots is to conduct customer service:

  • Automate the support process. You can add quick replies to some trigger words, and the chatbot will answer to the user by itself. What’s more, they can do this 24/7;

  • Sell without a support agent. Messenger chatbot will ask questions to the user and then suggest a relevant product. For this, you need to create a chatbot campaign;

  • Segment users. It can ask users qualifying questions, segment users, and pass them to marketers, who will create personalized campaigns;

  • Entertain customers. They can send quizzes, GIFs, etc. So, users will get a great experience.

Basically, this is a usual chatbot with its functions integrated into messenger. The biggest advantage of the Messenger Chatbot is that this chatbot is more close and related to the user than a chatbot on your website.


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